A business plan is only as strong as the market assumptions underneath it. We build those assumptions from researched evidence: how large the addressable market genuinely is, how quickly it is growing, who already holds it, and what would have to be true for a new entrant to take share.
The work covers the market case rather than the whole plan — sizing and forecasts for the specific opportunity, the competitive position you would be entering, the demand drivers that would carry the plan and the restraints that could stall it.
It is most often used to support an investment case, a board paper or a funding conversation, where the market section is the part that gets challenged hardest.
Investment cases, board papers and funding conversations that need a defensible market section.
Discuss a business planning engagement
Tell us the question and the deadline. We'll come back with a scope, a timeline and a price — or tell you if a published report already answers it.