Custom research function in CDI Market Research Insight offers a tailored and segmented approach and understanding of the functioning of the market research. For example- if you are interested in understanding the functioning of a business model, you study the movement of its shares on the Sensex. Its movement patterns determine how the business structure has evolved over the years and how it has been responsible for revolutionizing business strategies and an overall improvement in business classification. While conducting Custom Research you would want to look at the product formulations of the business. After looking at the product patterns you would be able to generate an idea about the operation of market variables and how the product information is responsible for shaping the market structure. Focusing on sales and branding of the products is a very important criterion for custom research and market identification.