Market Overview

Global Video Streaming Market Size Was Valued At USD 59.14 Billion In 2022 And Is Expected And Is Expected To Reach USD 257.5 Billion By 2030, Growing At A CAGR Of 21.3% From 2022 To 2030.

The video streaming market is where video material is sent to a user's device over the internet in real time or when they want it. It covers streaming services like live streaming, video-on-demand (VOD), and over-the-top (OTT).

In the past few years, the world market for video streaming has grown quickly, thanks to more people getting high-speed internet and more people watching online videos. There are a lot of players in this market, and they all offer different kinds of services, such as subscription-based, pay-per-view, and ad-supported services.

In the report, different companies like Netflix Inc., Hulu LLC, IBM Corp., Amazon.com Inc., and others offer different ways to send software and content. Some of the streaming channels and services that these companies offer are HBO Max, Amazon Prime Video, Crackle, Paramount Plus, Disney Plus, Acorn TV, and others.

The world market has grown because more people have access to the internet and use social media sites online. For example, in May 2021, more than 2.40 billion people used the social media app Meta, which was made by Facebook Inc. Also, more than 1 billion people use each of the social media sites WhatsApp and YouTube. The market for video viewing on smartphones and smart TVs has been growing because more and more people have them. In the same way, the rise of subscription-based services has been a big factor in this market's income growth.

Also, the market is rising because there is more video data traffic around the world because more people want videos with higher resolutions. Also, companies in the market are making platforms that are more advanced to meet the needs of the schooling sector, which is growing.

Market Dynamics

Drivers: Online viewing is becoming more and more popular

The rise of the video streaming market is helped in a big way by the fact that online streaming is becoming more and more popular. With the rise of mobile devices and the spread of high-speed internet, online video streaming has become a useful and easy way for people to have fun. Online streaming platforms let you watch movies, TV shows, live sports games, and music performances whenever and wherever you want.

Also, the COVID-19 virus has sped up the move toward online streaming because more people had to stay home and look for ways to have fun. When movie theaters and live events stopped running, many people turned to online streaming platforms as their main source of fun. This has made a big difference in how many people subscribe and how much material they watch on video streaming platforms.

More people want original content

With more and more video streaming services and a lot of competition between them, original material has become a key way for these services to stand out.

More and more, consumers want material that is unique and can't be found anywhere else. This has caused streaming platforms to put a lot more money into making their own original material. For example, Netflix has put a lot of money into making its own shows like Stranger Things, Narcos, and The Crown. In the same way, famous shows like The Marvelous Mrs. Maisel and Jack Ryan have been made by Amazon Prime Video.

Original material also gives streaming platforms a steady source of income because they own the rights to it and can make money off of it through subscriptions, advertising, and licensing. It also helps get new subscribers and keep the ones they already have, which is important for the success of these sites.

Opportunities: Expansion of live streaming

Live streaming has become increasingly popular in recent years, with more and more people turning to live streaming platforms for entertainment, news, and sports. This has presented a significant opportunity for the video streaming market to expand further.

Live streaming allows users to watch events as they happen in real-time, providing a more immersive and engaging experience. This has led to the emergence of live streaming platforms for sports, music concerts, gaming, and even news broadcasts. Major social media platforms like Facebook, Instagram, and Twitter have also incorporated live streaming features into their platforms.

The expansion of live streaming presents an opportunity for the video streaming market to tap into a new audience and generate revenue through advertising and subscriptions. The ability to offer live events on-demand and the ability to personalize content for individual users through data analytics and AI technology are key factors driving the expansion of live streaming.

Integration of augmented and virtual reality

The integration of augmented reality (AR) and virtual reality (VR) is another significant opportunity in the video streaming market. AR and VR technologies are being incorporated into video streaming platforms to enhance the user experience by providing interactive and immersive content.

AR technology enables the overlay of digital information onto the real world, while VR technology immerses users into a fully simulated environment. Streaming services are now offering live events in VR, allowing viewers to experience concerts, sports events, and other live events from the comfort of their homes.

Moreover, AR technology is being used in video streaming platforms to provide interactive content for educational and training purposes. It enables users to visualize complex information, making it easier to understand and remember. The integration of AR and VR technologies in video streaming is expected to provide a more personalized and immersive experience to users, leading to increased engagement and adoption of video streaming platforms.

Restraints

The main reason for the restrictions is the limited bandwidth, which makes it hard to stream videos. Because of this, some people are having trouble with their videos lagging. As a slow connection can be caused by a bad connection, if the customer chooses a good connection, they can watch high-quality videos on the internet without any problems.

Challenges

The biggest problem in the market is the lack of bandwidth. Because there are different kinds of bandwidth on the market, different people like different qualities of bandwidth limitations. If the bandwidth limit is too low, there will be problems with the connection while the video is being streamed. So, people need to know that there are limits to their bandwidth, and it's up to the customer to choose the bandwidth that works best for them. So this is one of the biggest problems with the growth of the Video Streaming Market.

Major Segments Covered

By Streaming Type:

Live Video Streaming

Live video streaming is when live events, like sports games, concerts, news shows, and webinars, are shown online in real time.

Non-Linear Video Streaming

Non-Linear Video Streaming is the process of streaming movies, TV shows, and documentaries that have already been made and can be watched whenever the watcher wants.

By Revenue Model:

Subscription-based

In this way of making money, users pay a fee to view content for a certain amount of time. Examples include Netflix, Amazon Prime Video, and Hulu.

Pay-per-view

In this way of making money, people pay to see specific pieces of information, like movies or sporting events. iTunes and YouTube TV are two examples.

Ad-supported

This way of making money is to show ads while viewing content, which lets users watch the content for free. YouTube, Crackle, and Pluto TV are all examples.

By Solution:

Transcoding and Processing

It means changing movies from one format to another and making them work best for streaming. This option is a must if you want to send high-quality video with short buffering times.

Video Delivery and Distribution

The job of this solution is to send video material to end users. It uses content delivery networks (CDNs) to spread the video across various servers to cut down on latency and make the viewing experience better.

Video Management

This solution comes with tools to organize and manage video material. It lets content owners make, upload, and handle their video libraries, as well as look at how their viewers interact with their videos and how they use them.

Others

This category includes analytics, security, and advertising tools, among other things, that help content owners make money from their video material and improve the user experience.

By Service:

Content Delivery Services

This includes services like content delivery networks (CDNs), which help users all over the world get video material quickly and with little to no lagging.

Live Broadcasting

This is about streaming live events like sports games, music, and news shows. For live broadcasts to work well, it needs to have low latency and a high bandwidth.

VOD & Complementary Content

Video-on-demand (VOD) programs let people watch videos whenever they want and from anywhere. Behind-the-scenes footage, interviews, and trailers are all examples of extra material.

Low Latency Video Streaming Services

This includes things like online gaming and live conferencing, which need very low latency. Low latency is important for contact in real time and a smooth user experience.

By Platform:

Desktop/Laptop

This means that you can watch videos on your desktop or laptop computer. It is still used by a lot of people who like to watch movies on a bigger screen and often in a more controlled setting.

Smartphones

This is about watching videos on your cell phone. Smartphones are becoming more and more popular for watching videos because they are easy to use and portable.

Smart TVs

This is about watching videos on TVs that can connect to the internet. Users of smart TVs can watch video streaming services right on their TVs, without needing to use any other devices.

Tablets

This means that you can watch videos on your computer. Tablets have bigger screens than smartphones but are still easy to carry around. This makes them a popular way to stream videos on the go.

Gaming Consoles

This means that you can watch videos on consoles like Xbox and PlayStation. Video streaming is becoming more and more popular on gaming consoles because they have big, high-quality screens.

By Content Type:

Movies

There are action, drama, comedy, horror, and other types of full-length movies in this section.

TV Shows

This part has popular TV shows, episodes, and seasons from drama, comedy, reality TV, and other types.

Sports

This section has live and on-demand viewing of football, cricket, basketball, tennis, and other sports events.

News

This segment includes live and on-demand streaming of news stations that cover global, national, and local news, current events, and more.

Others

This part has things like documentaries, music videos, stand-up comedy shows, and more that don't fit into the above groups.

By End-User:

Residential

The residential segment is made up of people who use video streaming services to watch movies, TV shows, or sports events at home for their own pleasure. This segment is likely to continue to bring in the most money in the video streaming market, as the number of people using video streaming services keeps going up around the world.

Commercial

Businesses and groups that use video streaming services for things like advertising, marketing, training, and keeping customers interested are part of the commercial segment. This segment includes businesses like healthcare, education, retail, and hospitality, among others. In the next few years, the commercial segment is expected to grow a lot, as more businesses use video streaming services to improve their business and reach a bigger audience.

Regional Insights

Geographically The video streaming market has been broken down into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. (MEA).


North America is likely to have the biggest share of the video streaming market over the next few years. This is because it is home to big companies like Netflix, Inc., Alphabet, Inc., Amazon.com, Inc., Microsoft Corporation, and others. Also, more and more people in the U.S. and Canada use apps for video on demand and video games, which helps the market grow. The Entertainment Software Association says that about 214 million people in the U.S. will play video games in 2020. 75% of all homes have at least one person who plays video games.

Asia Pacific's share of the global video streaming market is projected to grow very quickly over the next few years. More and more people are using video streaming services like video on demand and over-the-top (OTT) platforms, so the market is growing fast. Also, big players in Asia-Pacific like Disney+ Hotstar, Tencent Holdings Ltd., and others are making streaming software and growing their services. Tencent Holdings Ltd., for example, started a video streaming service in Thailand in July 2020 so that it could grow its business outside of China. All of Thailand can now get the company's WeTV, Tencent's JOOX music and streaming service, and its mobile PUBG game.

Also, Europe is growing a little bit because more people want to watch live streaming videos online and more people buy on-demand videos. OTT services are getting easier to sign up for in Europe thanks to companies like Netflix Inc., Hulu LLC, and Disney Plus. For instance, Netflix Inc. said in 2020 that it had more than 66.7 million users in Europe, the Middle East, and Africa.

The Middle East and Africa market is projected to grow by a CAGR during the time frame of the forecast. More and more people in the UAE, GCC, South Africa, and other places use tools for online streaming. According to a study from the International Telecommunication Union (ITU), in 2020, four out of ten people from the Middle East and Africa will watch online videos.

South America is growing at a modest rate because more and more people in Argentina, Brazil, and other places have mobile internet. The fact that 73.9% of people in Brazil have access to the internet means that spending on video streaming has gone up, according to a study from the World Bank Organization.

Scope Of Report

Key Vendors

• IBM Corporation (U.S.)
• Alphabet Inc., (U.S.)
• com, Inc. (U.S.)
• Netflix, Inc., (U.S.)
• Hulu LLC (The Walt Disney Company) (U.S.)
• Brightcove, Inc. (U.S.)
• Apple, Inc. (U.S.)
• Roku, Inc. (U.S.)
• Haivision, Inc. (U.S.)
• Tencent Holdings Ltd. (China)

1. Alphabet Inc., (U.S.)

Alphabet is a group of companies, like Google, Verily Life Sciences, GV, Calico, and X. Alphabet became the parent holding company of Google in October 2015. Alphabet is made up of companies that have nothing to do with our main internet businesses.

2. Netflix, Inc., (U.S.)

Netflix is the most popular streaming entertainment service in the world. It has 221 million paid users in more than 190 countries who watch TV shows, documentaries, movies, and mobile games from a wide range of genres and languages. Members can watch as much as they want, whenever and wherever they want, on any screen that can connect to the Internet. Members can play, stop, and continue watching without having to watch ads or make any other commitments. 

3. Hulu LLC (The Walt Disney Company) (U.S.)

Hulu is the best paid streaming service that lets you watch live and on-demand TV and movies, with or without ads, both at home and away. Hulu started in 2008 and now has more than 25 million subscribers in the U.S. It is the only service that gives viewers instant access to current shows from every major U.S. broadcast network, libraries of hit TV series and films, and acclaimed Hulu Originals like Emmy® and Golden Globe Award-winning series The Handmaid's Tale, Emmy Award-nominated series The Looming Tower, Future Man, Marvel's Runaways, and Castle Rock, as well as live news, entertainment Catch-22 by George Clooney, Four Weddings and a Funeral by Mindy Kaling, Shrill by Aidy Bryant, Lorne Michaels, and Elizabeth Banks, Wu-Tang: An American Saga by Brian Grazer and The RZA, Ramy by Jerrod Carmichael and Ramy Youssef, and Little Fires Everywhere by Reese Witherspoon and Kerry Washington are some of the upcoming Hulu Originals.

4. Apple, Inc. (U.S.)

Apple is made up of many different people who think and do things. They are always thinking of new ways to help customers do what they love in new ways. And the same creativity that goes into making their goods also goes into how they do business, which strengthens their promise to leave the world in a better state than they found it.

5. Roku, Inc. (U.S.)

With the right hardware and software, Roku TVs, Roku TV models, the Smart Home system, streaming players, audio equipment, and the purpose-built operating system that runs it all can turn any home into a home theater. Roku cares about its users so much that they have a brand studio that makes original, creative content just for The Roku Channel, a free channel that hits about 80 million homes in the U.S. and Mexico.

Recent Developments

• In January 2022, IBM Corporation released a new version of its IBM streaming mobile app, which makes it easier for people all over the world to talk to each other at work. Both the app store and the play store let you get the game. With IBM's video streaming app, users can share and live stream videos. IBM's tool for business streaming programming is safer and has more features than other tools.

• In September 2021, Roku came out with a 4K streaming stick that users can connect to with Wi-Fi, which speeds up the experience. A high-tech streaming gadget, the Roku Streaming Stick 4K comes in two different versions. Both types work with TVs, have an HDMI port, and have Dolby Vision.

• In December 2022, Hulu said that it will raise prices for both its ad-supported and ad-free plans. This is so that it can spend in more original content and make the user experience better.

•  In November 2022, YouTube said that it will start YouTube TV in Canada. This will bring its video streaming services to a new market.

• In January 2023, Amazon bought MGM studios for $8.45 billion so that it could add a huge number of movies and TV shows to its video streaming library.

Market Segmentation

By Streaming Type:

• Live Video Streaming
• Non-Linear Video Streaming

By Revenue Model:

• Subscription-based
• Pay-per-view
• Ad-supported

By Solution:

• Transcoding and Processing
• Video Delivery and Distribution
• Video Management
• Others

By Service:

• Content Delivery Services
• Live Broadcasting
• VOD & Complementary Content
• Low Latency Video Streaming Services

By Platform:

• Desktop/Laptop
• Smartphones
• Smart TVs
• Tablets
• Gaming Consoles

By Content Type:

• Movies
• TV Shows
• Sports
• News
• Others

By End-User:

• Residential
• Commercial

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Nordic Countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia-Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Conclusion

The video streaming market is growing quickly because online streaming is becoming more popular, people want more original material, and live streaming is growing. There are many possibilities in the market, such as the combination of augmented and virtual reality, the growth of live streaming, and the use of low-latency video streaming services. The market is divided into different parts based on the type of streaming, software, solutions, income model, service, platform, type of content, and end-user. Netflix, Amazon Prime Video, Hulu, Disney+, and YouTube are all big names in the market. Even though the market has the potential to grow, it meets problems like content theft, limited bandwidth, and problems with regulations. But advances in technology like 5G and artificial intelligence are likely to solve these problems and help the market grow even more.

Overall, the video streaming market is expected to keep growing over the next few years, which will give market players a lot of chances to grow their businesses and services.