Market Overview

Global Packaged Milkshakes Market size was valued at USD 238.6 million in 2018 and is projected to grow at a CAGR of 6.3% over the forecast period.

Rising number of health-conscious consumers and their busy life schedules are the key factors driving the market. The demand for packaged milkshakes is expected to increase over the forecast period as it contains protein, vitamins, and other trace elements and can be consumed anytime and anywhere.

A milkshake is a sweet drink made from milk, ice cream, and sometimes other flavors or sweeteners. The most popular ways to package milkshakes are in Tetra packs or glass jars. Milkshakes with a lot of healthy ingredients are good for your skin, give you more energy, improve your immune system, and are good for your overall health. People who care more about their health and have busy lives are driving this business forward. Also, demand is likely to go up in the coming years because prepared milkshakes are a good source of vitamins, proteins, and other nutrients.

Moreover, rising demand for packaged milkshakes owing to the rising trend of consuming more nutrient-rich probiotic beverages with breakfast is a key factor driving the packaged milkshakes market. Increased health-conscious consumers have largely brought about changes in the market. Shakes rich in functional ingredients are believed to be good for the skin, increase energy levels, improve the immune system, and help improve overall health.

In addition to increasing health awareness among consumers, advertising and brand anthropomorphism are also playing an important role in driving the growth of the market. Manufacturers are launching advertisements engaging with famous athletes to show that packaged milkshakes are healthy, thereby driving the market growth. Younger consumers are increasingly liking these shakes for their convenience and can be used during any activity. Growing working population and trend of business travel are also expected to increase the demand for packaged milkshakes.

Packaged Milkshakes market size estimates and forecasts are provided in terms of sales volume (K units) and revenue (million USD), with historical and forecast data for the period 2017 to 2030, with 2022 being considered as the base year. This report segments the global Packaged Milkshakes market in detail. Regional market sizes related to products by type, by application, and by player are also delivered. In estimating the size of the market, we took into account the impact of COVID-19 and other global crisis.

Recent development

1. Mother Dairy introduced the innovative ice cream market to the brand ROCKET.

In July 2020, With the launch of the brand ROCKET, Mother Dairy entered the cutting-edge Ice Cream - Chocolate market with two ground-breaking flavors: Belgian Chocolate and French Vanilla.

The business also created Neila, a brand mascot that stands for Mother Dairy's favored shade of blue. Mother Dairy has introduced ROCKET Ice Cream - Chocolate as part of its ongoing commitment to innovation and client satisfaction.

1. CavinKare offered cleaning supplies, Under its personal care brands

In March 2020, Sanitizing products were launched by CavinKare at Re 1. The business has implemented its choice across all new SKUs, including 10 ML, 50 ML, 90 ML, 400 ML, 800 ML, and a 5-liter pack, and it is in line with the newly established pricing guideline by the government.

In addition to its corporate brand Raaga, the company has introduced hand sanitizers under the personal care brands Chik and Nyle.

Market Dynamics

Market driver: More people are learning about how healthy milkshakes are.

People are becoming more worried about their health, so they are trying to eat more vitamins, proteins, and active gut health ingredients like prebiotics and probiotics. People have started eating and drinking more foods and drinks that have health benefits. Several people also think that better gut health is an important part of health care that keeps you healthy. So, drinks with functional food ingredients are thought to improve the health of your skin, boost your immune system, give you more energy, and make you feel better all around. So, consumers now know that the pharmaceutical business tries to cure diseases, while healthy food and drinks try to keep diseases from happening in the first place. The global market for packaged milkshakes is being driven by the growing knowledge of preventive health care.

In addition to making people more aware of their health, advertising and giving a business a personality are important factors in market growth. Manufacturers are expanding the market for packaged milkshakes by making ads with famous athletes that are interactive and show how healthy packaged milkshakes are.

Young customers like these drinks a lot because they are easy to get and can be drunk while doing anything. Because more people are going to work and more people are traveling, packed milkshakes are likely to become more popular.

Trends: The number of private name products on the market is growing quickly.

There are a lot of big and small players in the global packed milkshakes market, so it is not a unified market. Also, there is more competition because private label brands are becoming more famous and are now going up against leading brands. In some places, a lot of private-label milkshake companies promote and sell their products by saying that they are the same as branded products. So, they are competing with the prices of branded labels and cutting into the market share of big brands. As a result, the growth of the big brands is being slowed down by how popular private label goods are. This is one of the biggest problems facing the market. During the time frame of the forecast, the demand for packaged milkshakes will be driven by the entry of private brands.

Challenges: Raw material prices that go up and down are a problem for the market.

Fruits, veggies, sugar, milk, and other things are the main things used to make milkshakes. When the price of raw materials goes up, the cost of making something also goes up. So, makers of packaged milkshakes have to pay a lot for the raw materials. Also, bad weather, national situations, natural disasters, supply shortages, and other unexpected things can have an effect on the supply of raw materials.

Market Segmentation

On the Basis of Type:

The market for packaged milkshakes is further split by flavor, such as chocolate, vanilla, strawberry, and others. The chocolate flavor is one of the most popular in packaged milkshakes, and in 2018, it made up 39.2% of the total income. People have thought of chocolate as a natural product because it is made from cocoa seeds. The sweet smell of the milkshake is also a big reason why people like this taste so much.

People who care about their health tend to choose chocolate because it is good for the heart. A study in the Journal of Alzheimer's Disease says that older people who eat chocolate are less likely to lose their mental abilities. In addition to chocolate, vanilla is another flavor that customers like a lot and which is expected to grow a lot in the coming years. People think that the vanilla taste comes from milk alone and is therefore healthy. This, in turn, is making people want vanilla-flavored drinks that come in packages.

On the Basis of Application:

• Convenience Stores
• Supermarkets
• Hypermarkets

On the basis of Packaging Material 

Based on the type of packaging material, paper was the most popular, making up 37.2% of the world revenue in 2018. Tetra packs are being used more and more because consumers like them more and more. This is what is driving the segment and what is expected to boost growth in the forecast period. People like milkshakes in glass containers because they are easy to hold and can be eaten at any time, even while doing other things. Manufacturers like this kind of wrapping because it costs less than other types, like metal.

As a packaging material for packaged milkshakes, glass is projected to grow much faster than paper over the next few years. Glass is becoming more popular because it is healthy, non-toxic, and easy to use. It is also clear, which gives packed milkshakes a more natural look. Since glass doesn't mix with food, it keeps the milkshake safe and healthy for a longer time. The material can be recycled and is harmless, so it can be used more than once. So, the market is driven by the above factors, which are also likely to increase the demand for glass-packaged goods in the years to come.

On the Basis of Region:

Geographically, the global Packaged Milkshakes market has been analyzed in various regions such as North America, Latin America, Middle East, Asia-Pacific, Africa, Europe, and India. The global Packaged Milkshakes region is dominating this market in the upcoming future.

In 2018, Asia Pacific led the market for a packaged milkshake with a share of 32.0% and is anticipated to witness significant growth soon. In the Asia Pacific, Japan is found to be the leading market and is expected to witness significant growth in the forecast period. A large number of flavors, coupled with food chains such as McDonald’s, are expected to drive the market for a packaged milkshake in the region.

Apart from the Asia Pacific, the Middle East and Africa is found to be the fastest-growing region and is expected to expand at a significant CAGR of 7.2% in the forecast period. The hot and humid climate of the region, coupled with innovation in the flavors by the manufacturers, is a key factor boosting the market growth in the region. Furthermore, the growing corporate sector in countries such as Dubai and the trend of being fit and good looking, coupled with hectic life schedules of the corporates, are expected to drive the demand for packaged milkshakes, thereby impelling the market growth in the region. 

Market Key Players

CavinKare Group, Dean Foods, DANONE, FrieslandCampina, Mother Dairy Fruits & Vegetables, Britannia, GCMMF, Muller UK & Ireland, Nestle, THE HERSHEY, and others.

• Mother Dairy Fruits & Vegetables

Mother Dairy was established in 1974, and the National Dairy Development Board owns it in its entirety. (NDDB). It was part of Operation Flood, which is the largest dairy growth program in the world. Its goal is to make India a milk-sufficient country. Through a number of innovations and programs, Mother Dairy has helped reach this goal in a big way over the years. Today, Mother Dairy makes, sells, and offers milk and milk products like yogurt, ice cream, paneer, and ghee under the brand name Mother Dairy. The company also has a wide range of products, including edible oils, fruits and vegetables, frozen vegetables, pulses, and processed foods like fruit juices, jams, etc., to meet the needs of every family. Through a strong network of booths and retail stores, the company has become the market leader in the branded milk segment in Delhi and the National Capital Region (NCR) over the past several years. It also sells milk and milk products in other parts of India, including the north, south, east, and west. This makes it one of the few companies in India with such a large delivery network.

• Dean Foods

Dean Foods was an American company that made food and drinks. It was also the biggest dairy company in the US. The company sold milk, ice cream, cheese, dairy goods, juice, and teas, among other things.  It made milk for a number of regional and national names in the United States. It had its main office in Dallas, Texas, and it had factories and dealers all over the United States. Dean Foods had 66 factories in 32 states, and its goods were sold in all 50 of them. Dean made dairy goods under many well-known national and regional brand names, such as DairyPure, TruMoo, Friendly's, Mayfield, Dean's, Meadow Gold, Tuscan, T.G.Lee, and Alta Dena. These names came from acquisitions and licenses.

• Danone 

Danone S.A., which is pronounced [dann] in French, is a global food company based in Paris. It was started in Barcelona, Spain, in 1919. It is traded on the stock market at Euronext Paris, where it is part of the CAC 40 index. In the United States, some of the company's goods are sold under the brand name Dannon. As of 2018, Danone had sales of €24.65 billion and sold products in 120 countries. In the first half of 2018, specialized nutritional preparations made up 29% of sales, branded bottled water made up 19%, and dairy and plant-based goods made up 52%. (Including yogurt). Their products are
fresh dairy products, medical nutrition, bottled water, early life nutrition and plant-based products.

• GCMMF

With a total brand turnover of INR 61,000 Crore, Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's biggest food products organization. (2021-22). The top organization of the 18 milk cooperatives in Gujarat is called "AMUL." Its goal is to give farmers good returns and serve the needs of customers by making products that are good quality and good value for money. The list of products includes UHT and pouch milk, buttermilk, ghee, butter, sweetened condensed milk, milk powders, infant milk food, dairy whitener, tea and coffee whitener, lassi, ice-cream, fresh and frozen paneer, cheese, cheese spreads, margarine, flavored milk, gulab jamun, milk shakes, malted foods and drinks, probiotic dahi, and chocolates.

• THE HERSHEY

The Hershey Company, also known as Hershey's, is an American global company and one of the biggest chocolate makers in the world. It also makes and sells baked goods like cookies and cakes, as well as drinks like milkshakes and other things. It is based in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World in the United States. Milton S. Hershey started it in 1894 as the Hershey Chocolate Company, a branch of his Lancaster Caramel Company. The Hershey Trust Company has a minority share in the company, but it still has most of the voting power.

The Packaged Milkshakes market research report is categorized based on type, applications and region.

On the Basis of Type:

• Chocolate Flavored
• Vanilla Flavored
• Strawberry Flavored
• Almond And Other Nuts Flavored

On the Basis of Application:

• Convenience Stores
• Supermarkets
• Hypermarkets

On the basis of Packaging Material 

• Glass
• Tin
• Paper
• Plastic

Further the regions are divided into countries as follows

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Scope of Report

Conclusion 

A milkshake is a sweet dairy-based drink prepared with milk, ice cream, and sometimes additional flavors or sweeteners. Tetra packs and glass canisters are the most common milkshake packaging options. High-functional-content milkshakes are beneficial for the skin, increase vitality, strengthen the immune system, and promote general health. The increasing number of health-conscious individuals and their hectic lifestyles are propelling the growth of this industry. In addition, because packaged milkshakes are an excellent source of vitamins, proteins, and other nutrients, demand is anticipated to increase over the next few years. In 2018, the global market for packaged milkshakes was valued at USD 238.6 million and is expected to expand at a CAGR of 6.3% over the forecast period.

The main factors driving the market are the growing number of health-conscious consumers and their hectic lifestyles. The demand for packaged milkshakes is anticipated to increase over the forecast period because they contain protein, vitamins, and other trace nutrients and can be consumed at any time.