The global Marketing Cloud Platform market is valued at USD 10 billion in 2022 and is expected to reach USD 34.9 billion by 2030, growing at a CAGR of 13.7% from 2022 to 2030.

Marketing Cloud Platform Market Overview

Cloud marketing is an advanced method that facilitates organizations to sell their services and goods digitally. The process of marketing goods and services online is done using integrated digital experiences so that product marketing can reach every end user. At the same time, the marketing cloud platform industry promotes audience builders, journey builders, content builders, personalization builders, marketing cloud connections, and analytics builders to make the marketing process simpler and more appropriate. According to the market prospect of the marketing cloud platform, the functions of the marketing cloud platform will help organizations properly market their services and goods and improve profitability, thereby increasing the market demand for the marketing cloud platform.
Many organizations choose Journey Builder across mobile, email, social, web, and advertising to enhance the customer experience in sales, marketing, and service. The term audience builder refers to creating a view for each customer by adding information from any source and having good contact management, the use of audience builder is driving the growth of the marketing cloud platform market. Businesses can use complete data from any source such as service cloud data and sales cloud, offline data, and web analytics to maximize their customer view. The implementation of audience builders can make complex data simpler, leading to the expansion of the marketing cloud platform market size.

The Marketing Cloud Platform Market has been recently published by Contrive Datum Insights to its huge database which helps to shape the future of businesses by making well-informed business decisions. It offers a comprehensive analysis of various business aspects such as global market trends, recent technological advancements, market size, shares, and new innovations. Furthermore, this analytical data has been compiled through data exploratory techniques such as primary and secondary research. Moreover, an expert team of researchers throws light on various static as well as dynamic aspects of the global Marketing Cloud Platform market.

Some of the key players profiled in the study are:

Different leading key players have been profiled to get better insights into the businesses. It offers detailed elaboration on different top-level industries which are functioning in global regions. It includes informative data such as company overview, contact information, and some significant strategies followed by key players:

Adobe (US), Salesforce (US), Oracle (US), Pegasystems (US), HubSpot (US), SAP (Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US), Insider (US), Sitecore (US), Resulticks (US), Fico (US), Selligent (Belgium), Zeta Global (US), Algonomy (US). Platformly (British Virgin Islands), Mapp (US), ConvertLab (China), SocialPilot (US), OneSignal (US), Bluecore (US), CleverTap (US), Optimove (US), MoEngage (US), and Iterable (US)

Industry Development:

• In June 2022, global CRM giant Salesforce revealed that Asda, the UK's top four retailer, was launching a top retail IT transformation project. Asda will transform the grocery shopping experience for consumers using Salesforce technology to provide a 360-degree view of its customers, delivering a customized and personalized experience.

What are the major Applications, Types, and Regions for the Marketing Cloud Platform Market?

Component       

• Platform
• Services

Type of Cloud   

• Public
• Private
• Hybrid

Marketing Function       

• Marketing Content and Automation
• Marketing Engagement
• Marketing Analytics
• Marketing Interaction
• Others

Organization Size            

• Large Enterprises
• Small and Medium-sized Enterprises
• Industry Vertical
• Retail and E-Commerce
• IT and Telecommunication
• BFSI
• Media and Entertainment
• Healthcare
• Travel and Hospitality
• Others

Marketing Cloud Platform Market Regional Insights:

North America holds the market share of the marketing cloud platform market in 2021. Increased use of marketing cloud platforms by BFSI, retail, healthcare, and other industries to improve business and customer experience is expected to provide lucrative growth opportunities for the North American marketing cloud platform market. However, Asia Pacific is expected to witness the highest growth over the forecast period. This is attributed to the increasing penetration of advanced technologies and greater adoption of cloud-based solutions and services driving the growth of the market in this region.

Geographically, the global Marketing Cloud Platform market has been analyzed in various regions such as North America, Europe, Asia-Pacific, Latin America, Middle East, and India. The Global Marketing Cloud Platform region is dominating this market in the upcoming future.

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Marketing Cloud Platform Market Report Scope:

Report Attributes	Details
Growth Rate	CAGR of 13.7% from 2022 to 2030.
Component	Platform Services
Type of Cloud	Public Private Hybrid
Marketing Function	Marketing Content and Automation Marketing Engagement Marketing Analytics Marketing Interaction Others
Organization Size	Large Enterprises Small and Medium-sized Enterprises Industry Vertical Retail and E-Commerce IT and Telecommunication BFSI Media and Entertainment Healthcare Travel and Hospitality Others
By Companies	Adobe (US), Salesforce (US), Oracle (US), Pegasystems (US), HubSpot (US), SAP (Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US), Insider (US), Sitecore (US), Resulticks (US), Fico (US), Selligent (Belgium), Zeta Global (US), Algonomy (US). Platformly (British Virgin Islands), Mapp (US), ConvertLab (China), SocialPilot (US), OneSignal (US), Bluecore (US), CleverTap (US), Optimove (US), MoEngage (US), and Iterable (US)
Regions and Countries Covered	North America: (US, Canada, Mexico, and Rest of North America) Europe(Germany, France, Italy, Spain, UK, Nordic Countries, Benelux Union, Rest of Europe) Asia-Pacific (Japan, China, India, Australia, South Korea, Southeast Asia, Rest of Asia-Pacific) The Middle East & Africa(Saudi Arabia, UAE, Egypt, South Africa, Rest of the Middle East & Africa) Latin America(Brazil, Argentina, Rest of Latin America) Rest Of the World
Base Year	2022
Historical Year	2017 to 2022
Forecast Year	2023 to 2030

Frequently Asked Questions (FAQ) about the Marketing Cloud Platform market:

What is the CAGR of the global Marketing Cloud Platform market?

The Marketing Cloud Platform Market is growing at a CAGR of 13.7% during the forecast period.

Which region would offer high growth for vendors in the Marketing Cloud Platform market?

Asia Pacific is expected to witness the highest growth over the forecast period.

Which Is the Most potential market segment?

Component       

• Platform
• Services

Type of Cloud   

• Public
• Private
• Hybrid

Which are the top industry players in the Marketing Cloud Platform market?

 

Adobe (US), Salesforce (US), Oracle (US), Pegasystems (US), HubSpot (US), SAP (Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US), Insider (US), Sitecore (US), Resulticks (US), Fico (US), Selligent (Belgium), Zeta Global (US), Algonomy (US). Platformly (British Virgin Islands), Mapp (US), ConvertLab (China), SocialPilot (US), OneSignal (US), Bluecore (US), CleverTap (US), Optimove (US), MoEngage (US), and Iterable (US)

 

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