The K-12 testing and assessment market share is expected to increase by USD 8.24 Billion from 2022 to 2030, and the market's growth momentum will accelerate at a CAGR of 10.19%.

K-12 Testing and Assessment Market Overview:

The global K-12 testing and assessment market size will gain ground with the increasing foothold of AI and automation across the educational environment. Educators are likely to prioritize the importance of assessment to measure individual knowledge and to reflect real-world situations and classroom instruction.

Technological advances and strong accountability measures can provide ways for countries to deliver K-12 assessments. Midterm assessments, for example, prompted an adjustment in curricular strategy over the course of the school year. Meanwhile, formative assessment has provided students and teachers with actionable feedback and a foundation to guide their learning. The need for critical thinking will prompt educational researchers to prioritize interpretive and analytical skills in their studies. Some of these traits, such as foresight and curiosity, will encourage students to invest in critical thinking programs.

K-12 Testing and Assessment Market size, estimates and forecasts are provided in terms of sales volume (K units) and revenue (million USD), with historical and forecast data for the period 2017 to 2030, with 2022 being considered as the base year. This report segments the global K-12 Testing and Assessment Market in detail. Regional market sizes related to products by type, by application, and by player are also delivered. In estimating the size of the market, we took into account the impact of COVID-19 and the Russian-Ukraine war.

Key Market Updates:

• CogniFit Ltd. - The company offers different types of K-12 testing and assessments to introduce CogniFit for Education, a new web portal that allows teachers to assess, train and monitor cognitive skills related to the learning process.

Major Market Segments Covered in K-12 Testing and Assessment Market Industry Research:

Market Key Players:
CogniFit, Edutech, ETS, MeritTrac, Pearson Education, Scantron, CORE Education and Consulting Solutions, Literatu, Proprofs QuizMaker, UMeWorld, And Others.

By Type:

• Curriculum-Based Testing
• Non-Curriculum-Based Testing

By Application:

• Pre-primary School
• Primary School
• Middle School
• High School

By Region:

North America K-12 test assessment market growth will be prominent owing to implementation of strong government policies. For example, in August 2020, the Texas Department of Education announced the release of the Texas Formative Assessment Resource (TFAR), a free online and optional tool to help teachers obtain formative and real-time feedback on student learning. The development of reasoning skills for academic success and the use of formative assessment tools bode well for regional growth.

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Significant Market Dynamics:

Market Driver

One of the major factors driving the growth of the K-12 testing and assessment market is the increasing use of analytics. Many schools around the world are opting for assessment software that includes the essence of learning analytics. The concept of learning analytics is gaining traction in the global K-12 testing and assessment market due to technological advancements and increasing use of big data in the education industry. Including Learning Analytics and Adaptive Learning in the testing module allows schools to provide personalized forms of learning. The concepts of learning analytics, adaptive learning, and big data are new concepts in K-12 education, but they offer viable options to automate testing and assessment capabilities for teachers and educators. Learning analytics models focus on capturing useful information about applications in the classroom to predict individual student progress and outcomes. Teachers and educators use the captured data to identify student learning needs.

Market Trend

Increasing emphasis on formative learning tools is another factor supporting K-12 testing and assessment market share growth. Formative assessment involves assessing the process and timing of student progress in learning. The concept of formative learning allows the teacher to act as a facilitator rather than a teacher. This learning method is used to diagnose learners' weaknesses and provide feedback. With the increasing adoption of digital content and the growing popularity of online learning, many educators are increasingly investing in a variety of formative assessment tools to improve teaching methods to provide experiential learning to students. With formative learning tools, teachers can provide quick feedback to students while teaching, and student activity can be monitored on the device.

Market Challenge

Reliability issues will be a major challenge for the K-12 testing and assessment market during the forecast period. The global K-12 testing and assessment market is segmented by the presence of national, regional, and global vendors offering a variety of testing and assessment solutions for K-12, including gamification and online quizzes. Among all vendors operating in the global K-12 testing and assessment market, established vendors enjoy a competitive edge primarily by providing high-quality content on their subject matter and general and specialized K-12 testing and assessment solutions. Established educational institutions and institutions with significant budgets for digital education and e-learning work with prominent K-12 testing and assessment service providers such as Pearson. Conversely, individual learners and small educational institutions struggle to adopt quality e-learning courses and K-12 testing and assessment solutions. This factor is expected to negatively impact the growth of the global K-12 testing and assessment market in the future.

K-12 Testing and Assessment Market report scope:

Key Takeaways from this K-12 Testing and Assessment Market Report

• Estimate K-12 Testing and Assessment Market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, applications and by different industry verticals.
• Understand the supply chain in depth on the value growth at each step, in order to optimize value and bring effectiveness in your processes.
• Know the different dynamics affecting the market - challenges, key driving factors and opportunities.
• Get a quick viewpoint on the K-12 Testing and Assessment Market entropy - M&A's, deals, partnerships, product launches of all key companies for the historical 5 years.
• Estimate the supply-demand gaps, import-export data and regulatory landscape for more than top 20 countries worldwide for the market.
• Get complete insights on your competitor performance - market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.
• Study the sales and distribution channels over key geographies to improve top-line revenues.

Frequently Asked Questions-

What is the CAGR of K-12 Testing and Assessment Market?

The K-12 Testing and Assessment Market is growing at a CAGR of 10.19% During Forecast Period.

 What are the key types of K-12 Testing and Assessment Market?

Curriculum-Based Testing, Non-Curriculum-Based Testing

What are the key applications of K-12 Testing and Assessment Market?

Pre-primary School, Primary School, Middle School, High School   

Who are the key players in K-12 Testing and Assessment Market?

CogniFit, Edutech, ETS, MeritTrac, Pearson Education, Scantron, CORE Education and Consulting Solutions, Literatu, Proprofs QuizMaker, UMeWorld, And others.