The Global Household Cleaning Products Market Size Was USD 235.76 Billion In 2021. The Market Is Projected To Grow From USD 247.94 Billion In 2022 To USD 334.16 Billion In 2029 at a CAGR Of 4.4% During The 2022-2029.

Household Cleaning Products Market Overview:

The global effects of COVID-19 have been unprecedented and shocking. During the pandemic, there has been a rise in demand for household cleaning products in all areas. Based on what we looked at, the global market was going up by 6.5% in 2021. The sudden rise in CAGR is due to this market's demand and growth, which will go back to where they were before the pandemic.

Leading companies are entering the global market for household cleaning products by releasing new products. This is because the ongoing COVID-19 pandemic is driving up demand for homecare products. For instance, in December 2020, Godrej Consumer Products Limited released its "ProClean" line of cleaners and disinfectants for surfaces. The company made bathroom, toilet, and floor cleaners to meet the growing demand for hygiene products for the home. To get more people to know about these products, they are also sold on community e-commerce websites.

Market Dynamics:

Latest Trends:

Putting all of the ingredients on the labels will help the market grow.

More and more products are giving information about what is in them. After the Consumer Product Ingredient Communication Initiative was made in 2010, companies started sharing information about what was in products like air care, floor cleaners, and household care products. People who buy cleaning products want to know what chemicals are in them and how safe they are. They want to know how clear the final products and supply networks are. Many people look at the ingredients in products and the risks that come with each one. As word-of-mouth advertising is a big part of selling cleaning products for the home, companies are showing what's in their products to give customers more confidence.

Driving Factors:

The market is growing because more people want natural products.

Chemicals have become a part of our culture, and they have an effect on all of us. Because of this, many people are turning to green and natural products, which are good for the environment and soft on the skin. Today, people all over the world want natural and green products, and the demand for green cleaning products has helped the industry grow. Most of the rise in demand for green and natural products is due to more people caring about the environment. People are willing to pay more for natural and organic products because they want to save the environment. This has a big impact on the market.

People are willing to spend hours cleaning their homes and pay more for the right product, which will drive the market. This will also mean that harsh chemical products will be used less in the near future.

Restraining Factors:

Lack of keeping customers and making products stand out will slow market growth.

People have different tastes in products, which are affected by psychological, demographic, and behavioural factors. Lifestyle standards and awareness have the most effect on how people act. In today's market for household cleaning products, it's hard to keep customers loyal and make products stand out. People are often attracted to new things, which makes it hard for them to stay loyal to a single product or brand. Because consumer tastes are changing, it's getting harder for small and medium-sized manufacturers to keep up with new trends. As a result, these problems make it hard for the market to grow.

Segmentation Analysis:

By Product Type Analysis:

Based on the type of product, the market is divided into surface cleaners, laundry detergents, toilet cleaners, dishwashing products, and others.

Laundry detergents have the biggest market share in the world because clean clothes are thought to be healthier and because clothes need to be washed often. Detergents help get rid of dirt and stains that are hard to wash away with water alone. It gets dirt and stains out of the fabric, breaks them up, and washes them away. Most places in the world also use laundry bars to wash clothes by hand because they are quick, cheap, and small. The growth of this segment in the coming years is also expected to be good because of new products.

For example, Unilever Group said that it will stop using fossil fuels in cleaning products by the end of 2030. In April 2021, the company, along with LanzaTech and India Glycol, released the first laundry capsule made from carbon emissions from industry.

During the period covered by the forecast, the segment for surface cleaners is expected to grow at the fastest rate, 4.9%, followed by the segment for dishwashing products. The unique combination of durability and performance is driving the growth of these segments in the global market. Over the forecast period, the toilet cleaners market is expected to grow by a large amount. This is because newer toilet cleaners are better at cleaning, killing germs, and getting rid of smells.

Regional Insights:

The Asia-Pacific region has the biggest share of the global market because it has the most people and their incomes are rising. The Asia Pacific market was worth USD 82.98 billion in 2021. Since there are a lot of people living in the area, cleaning supplies are in high demand. In Asia and the Pacific, China is the biggest producer, followed by Japan and India. Because of worries about the environment caused by the use of toxic chemicals, more and more people in the area are turning to natural cleaning products. Because of this, local companies are making bio-friendly products so they can take advantage of growth opportunities in emerging markets. In September 2020, Proklean Technologies sold green floor cleaners and liquid detergents on the Indian market.

North America has a big share of the cleaning products industry because it is home to many big companies that make cleaning products. In North America, more people are worried about the environment, which has increased the demand for home care products that are safe and work well. Due to its large population, the U.S. is the country that buys the most things. Europe has a well-established market for cleaning products, which is expected to grow at a slightly slower rate than in other parts of the world. On the other hand, a lot of companies are putting money into research and development to come up with new, eco-friendly cleaning products for the home. Also, strict European laws mean that manufacturers must keep the quality of their products high. Because of this, there is more healthy competition, which helps the market grow.

People think that the Middle East and Africa will be a good place to live in the coming years. Due to the rapid growth of cities and population in this area, there is a growing need for cleaning products. According to research on Africa's Urbanization Dynamics 2020 by the Organization for Economic Cooperation and Development (OECD), by 2050, the region will have the fastest rate of urban growth.

Also, because the number of people in Latin America is growing slowly, the demand for cleaning products for the home is likely to rise slowly. Brazil is expected to have the highest CAGR in Latin America because key companies are investing more in the area and more people are learning how to keep their homes clean.

Scope Analysis

Recent Development:

• January 2022: Henkel Corporation plans to merge its beauty care business with its laundry and home care divisions. The company aims to create a new consumer brand through the combined new platform.
• December 2021: Unilever launches a new dishwashing liquid containing 100% naturally derived ingredients. This product is more renewable, 99% biodegradable and comes in a bottle made from 100% recycled plastic. The company aims to reduce its carbon footprint and reduce its dependence on fossil-based ingredients.
• April 2021: Unilever launches the world's first laundry capsule on the market made with industrial carbon emissions. The company has teamed up with LanzaTech and India Glycols to produce surfactants made from industrial carbon emissions instead of fossil fuels. The transformative shift in production leverages biotechnology and a newly formed supply chain between three partners collaborating for the first time.
• April 2021: Godrej Consumer Products Ltd. (GCPL) launched a new 2-in-1 liquid detergent under the Ezee brand in India. This product is suitable for washing machines and buckets. In launching this product, GCPL aimed to deseasonalize liquid detergent and enter the general laundry detergent category.
• February 2021: Henkel launches a new packaging of toilet bowl cleaner with up to 75% recycled plastic content. The amount of recycled polyethylene (PE) used in toilet cleaner gel* packaging has increased significantly, reaching 50% for standard range toilet cleaners such as the Biff brand and Pro Nature cleaners. coverage, about 75%.

Market Segmentation

By Product Type:

• Laundry Detergents
• Surface Cleaners
• Dishwashing Products
• Toilet Cleaners
• Others

By Companies:

• Church & Dwight Co. Inc. (U.S.)
• Colgate-Palmolive Co. (U.S.)
• Godrej Consumer Products Ltd. (India)
• Henkel AG & Co. KGaA (Germany)
• Kao Group (Japan)
• The Procter & Gamble Co. (U.S.)
• Reckitt Benckiser Group Plc. (U.K.)
• C. Johnson & Son Inc. (U.S.)
• Goodmaid Chemicals Corporation (Malaysia)
• Unilever NV (U.K.)
• Others