Market Overview:

The High Dynamic Range market is projected to reach US$126.74 Billion by 2030, from US$13.76 Billion in 2022, registering a CAGR of 25.1% during the forecast period.
High dynamic range is a better way to take pictures or images of better quality. Improve the quality of the picture and make high-resolution images of any size. It also makes the experience of watching better. In comparison to 4K UHD and HD, the better dynamic range needs a lot of bandwidth to send data to other devices. On the other hand, a wide range of data can be sent over the communication line when the bandwidth is fixed and the compression rate is high. HDR gives present TVs a few extra features, such as higher brightness, brighter colours, and a lower price tag.

Market Dynamics:

Market Drivers: Rising Smartphone Penetration

Increasing demand for smartphones is one of the primary factors propelling the expansion of this market. The demand for smart-phones has increased as a result of technological advancement, a rise in purchasing power, an increase in the affordability of devices with advanced features, and the increasing penetration of the Internet of Things, which has had a positive impact on the growth of the HDR market. Indian Cellular and Electronics Association (ICEA) and KPMG published a joint report in July 2020 predicting that India will have 829 million smart-phone users by 2022. Due to the increasing demand for smart devices with advanced features, leading smart-phone manufacturers are currently releasing new products that support advanced features, such as the HDR camera and display standard. In April 2021, Samsung released the Galaxy M42 5G, its first mid-range 5G device. This product's rear camera supports HDR and 4K video recording at 30 frames per second. OnePlus also announced in March 2021 the release of its newest smartphone model, the OnePlus 9, which will include real-time HDR video recording and 4K @120fps video capture. Consequently, the increasing prevalence of smartphones with such advanced features is anticipated to drive market growth from 2021 to 2026.

Increasing Demand for Photography and Social Media Websites

This market is developing due to the increasing popularity of photography and social media sites such as Facebook, Instagram, WhatsApp, Telegram, and YouTube. According to a recent Facebook investor report, this platform has 2.70 billion monthly active users, 1.78 billion daily active users, and 3.14 billion monthly active users of at least one of Facebook's primary products. The majority of active users are between the ages of 25 and 34. In addition, as the number of formal and informal social gatherings increases, capturing and sharing significant moments with a high-quality photograph or video with improved sound recording and picture quality has become very important to millennials, which drives the rate of HDR technology adoption. According to a recent assessment, approximately 350 million photos are uploaded to Facebook daily. Consequently, the aforementioned factors drive the rate of HDR technology adoption during the forecast period 2021-2026.

Problems with Storage, Constant Need for Tripod, Bracket, and Software

Despite the fact that the HDR market is expanding at a rapid rate, there are disadvantages that may impede its development during the forecast period. One of the most significant disadvantages of this technology is that HDR photographs consume a great deal of space in the device's memory. Without a tripod and bracketing, it is impossible to capture a picture or photograph using HDR technology. In addition, software is always required to generate the final image of these HDR photographs, and the resulting noise requires additional processing refinement. These obstacles are anticipated to impede the expansion of the HDR market during the period from 2021 to 2026.

High Dynamic Range Business Environment

Partnerships, acquisitions, and the introduction of new products are the primary strategies adopted by market participants in the high dynamic range market. Apple, Inc., Canon, Inc., Nikon Corporation, Samsung Electronics Co., Ltd., LG Corporation, Olympus Corporation, Casio Computer Co., Ltd., Sony Corporation, Panasonic Corporation, Xiaomi Corporation, and others comprise the industry's leading players as of 2020. 

High Dynamic Range Market Type Insights:

High Range of Light Based on the type of product, the market is split up into display devices and recording devices. In 2020, the market for display devices had a 29.16% share of the high dynamic range market. This was because this product was used a lot in industrial, business, and residential settings for entertainment and security surveillance. With HDR, display devices like TVs, smart phones, laptops, tablets, Blu-Ray Players, Set-Top Boxes, Projectors, and others can show more information, more details, better clarity, better contrast, stunning colors, and videos that look more like real life. This makes a lot of people want to buy this product. Top market players are making more and more advanced displays that support HDR technology in order to meet the rising demand. Sony said that its new top smartphone would be released in January 2020. It would have a 6.6-inch screen with a 21:9 aspect ratio, an OLED panel, 4K resolution, and HDR support. In the same way, India released the Lenovo ThinkPad X1 Extreme in January 2019. It has great features like Dolby Vision HDR support, USB Type-C-based Thunderbolt 3 connectivity, and discrete Nvidia graphics. The rise of advanced display devices will be driven by the things we've talked about so far.

High Dynamic Range Market Application Insights:

By Application, the High Dynamic Range market is divided into Security and security, entertainment, videography and photography, and others. The entertainment sector is expected to grow the most, with a CAGR of 19.28% from 2021 to 2026. The main reason for the growth is that more and more people are getting their entertainment from movies, web series, video games, and other video material. The rise of this market is also sped up by the popularity of online streaming apps like Netflix, Amazon Prime, Hotstar, Voot, Hoichoi, and many more. The quality of the video display on these sites affects the number of views and subscriptions and is a big factor in their growth. Aside from that, the current COVID-19 pandemic, which has kept people from going out to have fun, has opened up new growth opportunities for OTT platforms and entertainment devices like TVs, smart phones, and others. This, in turn, has an effect on the HDR market. During the lockdown time, Netflix added 10 million new paid subscribers, according to a report from July 2020. So, the above reasons are thought to drive the market between 2021 and 2026.

Regional Insights:

Geographically, the global High Dynamic Range market has been analyzed in regions including North America, Europe, Asia-Pacific, Latin America, the Middle East, and India, among others. This market will be dominated by the global region in the near future.
Between 2021 and 2026, APAC is anticipated to grow at the highest rate, with a CAGR of 19.16%. This is because the number of entertainment consumers is increasing and people have more disposable income. A report published in January 2021 indicated that the number of paid ASIAN Netflix subscribers had reached 25.5 million, representing a 64% increase over the previous year and making ASIAN the second largest contributor in terms of subscribers. Aside from that, the primary factors influencing this market are the increasing number of social media users and the expanding tourism industry. India has the most Facebook users, with over 270 million, and Indonesia has the most, with 120 million, according to new data from Facebook. In 2019, the tourism industry in India grew by 3.20 percent, according to an IBEF study. During the forecast period, the aforementioned factors are anticipated to generate enormous growth opportunities for both photography and videography, thereby driving the Asian High Dynamic Range Market.
Scope of Report:

Key Vendors:

• Samsung Electric Co.Ltd. (South Korea)
• LG Display Co.Ltd. (South Korea)
• Omnivision Technologies (U.S.)
• AppleInc. (U.S.)
• Canon Inc. (Tokyo)
• Nikon Corp. (Tokyo)
• Olympus Corp. (Tokyo)
• Pyxalis (France)
• Photonfocus (Switzerland)
• Casio Computer Co. Ltd. (Tokyo)
• and others.

• Samsung Electric Co., Ltd. 

Samsung Electronics is a world leader in technology that gives people everywhere new options. changing the worlds of TVs, smartphones, wearable devices, tablets, digital tools, network systems, medical devices, semiconductors, and LED solutions by coming up with new ideas and finding new things. Samsung is also a leader in the Internet of Things. Since it was founded in 1969, Samsung Electronics has grown to become one of the top 10 global brands and one of the best technology companies in the world. Their network has grown to cover the whole world, and Samsung is very proud of the creative and diverse skills of its bright people, who are the ones who make their growth possible.  

• LG Display Co., Ltd.

LG Display Co., Ltd. is the world's leader in developing new display technologies, such as thin-film transistor liquid crystal (TFT-LCD) and organic light-emitting diode (OLED) screens. It was also the first company to make OLED lights. The company makes display screens in a wide range of sizes and specs, mostly for TVs, notebook computers, desktop monitors, and other devices, such as tablets and mobile phones. It also makes a wide range of OLED light panels for the car and interior design industries. LG Display has factories in both Korea and China, and there are back-end assembly plants in Korea, China, and Poland. About 49,000 people work for the company all over the world.

• Omnivision Technologies

Since it was founded in 1995, OMNIVISION has been at the forefront of technology, creating and providing cutting-edge digital imaging, analog, touch, and display solutions for a wide range of applications in a number of industries. OMNIVISION is a well-known global fabless semiconductor business. It has more than 3,000 employees around the world and has shipped more than 13 billion products. People use our goods everywhere, like in mobile phones, security and surveillance, cars, computers, medical devices, and new applications. In all of these areas, OMNIVISION's award-winning technology makes it easier for people and machines to work together in many commercial gadgets of today. This is how OMNIVISION gives its users solutions that are at the cutting edge of technology.

Whether making the first camera device for a mobile phone in 2002, the world's smallest NTS camera in 2006, or PureCel CMOS image sensors in 2013, company’s  main goal has always been to provide reliable, innovative imaging and sensing solutions.

• Canon, Inc.

Canon Inc. is a leader in professional and household imaging equipment, industrial equipment, and information systems. It is based in Tokyo, Japan. Canon has a wide range of goods, including production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems, and equipment for making semiconductors. Canon was founded in 1937 as Precision Optical Industry, Co., Ltd., a company that made cameras. Since then, the company has changed its focus and gone global, becoming a world leader in industrial and consumer imaging systems and solutions. The Canon Group has about 195,000 workers all over the world. It has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia, and Oceania. It also has a global research and development network with companies in the US, Europe, Asia, and Australia. At an exchange rate of 111 = US$1, Canon's consolidated net sales for fiscal 2018, which finished on December 31, 2018, were $36.6 billion.

• Photonfocus

The Swiss Center for Electronics and Microtechnology (CSEM) started Photonfocus AG in April 2001. It is a well-funded business that grew out of the CSEM. a company mixing cutting-edge knowledge of how to design CMOS chips with a lot of knowledge about how to design camera hardware. Our main business is making standard and custom high-speed CMOS sensors, cameras, and OEM modules for the machine vision, traffic, automobile, and medical markets.

Industry News:

• In April 2021, At the Mi Mega launch event in India Xioami introduced the Mi QLED TV 75. This new product has some high-tech features, like a 4K UHD screen with a refresh rate of 120Hz. It also works with both Dolby Vision and HDR 10+.
• In January 2020, Canon released the EOS-1D X Mark III, a new DSLR camera that can shoot 5.5K RAW and 4K HDR video at 60 frames per second. It also has a new image sensor, redesigned controls, and an autofocus technology that works better. They are very popular in workshops, at weddings, sporting events, and when photographing wildlife.

Market Segmentation:

By Type:

• HDR10
• HDR10+
• Hybrid Log-Gamma
• Dolby Vision
• 4K
• Others

By Product Type:

• Capturing Devices
• Display Devices

By Application:

• Entertainment
• Consumer Orientation
• Security and Monitoring
• Other

Regional Insights:

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Conclusion:

North America held about two-fifths of the market in 2020. This was because there were a lot of successful camera brands and makers in the region. During the forecast period, the Asia-Pacific high dynamic range market is expected to grow at the fastest rate, with a CAGR of 28.1%. This is because of a rise in demand from the gaming, media, and entertainment businesses.

By application, the entertainment segment held the lion's share in 2020, making up nearly half of the global high dynamic range business. But the video streaming group is expected to have the highest CAGR of 27.1% from 2021 to 2030. This is because more people are interested in high dynamic range video streaming, which has more contrast and sharper, more detailed shadows.