Market Overview:

The Baby Carrier Market size was valued at USD 1.03 Billion in 2022 and is projected to reach USD 1.53 Billion in 2030, growing at a CAGR of 5.86% from 2022 to 2030.
A structured carrier or piece of fabric used to hold an infant or toddler is called a baby carrier. Parents who use baby carriers can hold and carry their children for extended amounts of time. When walking, hiking, or commuting, the baby carrier is helpful. The infant carrier market has experienced rapid growth in recent years and is anticipated to expand at a noteworthy CAGR during the forecast period. An adult can support a baby near to the torso by wearing an infant carrier. For the comfort of both the infant and the wearer, these carriers have padded shoulder straps and waist belts that are adjustable. Depending on the level of support and stiffness needed, various materials are used in their manufacture. Parents today are using breathable, ergonomic fabric carriers for their infants to support their natural posture and encourage physical growth. When you bring your kid with you, these carriers also offer convenience, safety, and freedom of movement.

Market Dynamics:

Key Trends: Spending more on baby care products by consumers

The baby carrier market is growing around the world because more money is being spent by consumers and new designs and materials are being used to make baby carriers. The rise of the baby carrier market is likely to be driven by the rising popularity of ergonomically designed baby carriers, which are better for the comfort and safety of babies, and lightweight baby carriers. Due to improvements in the materials used for baby carriers, lightweight baby carriers are projected to drive the market's growth over the next few years. The big companies that make baby carriers are getting ideas from baby strollers for how to make new fabrics and change the shape and size of baby carriers.

Since the health of the baby is important, people are making baby carriers out of 100% organic cotton because there is more demand for eco-friendly and organic goods. For example, Ergobaby and Babybjorn are two companies that offer organic baby slings. There are also organic bags, organic front pouches, organic teething pads, and weather covers that can be used with this carrier. Baby slings are now also chosen based on their style. Parents are also looking for carriers that give them all the benefits of babywearing without letting go of their style. Players are coming up with ways to combine comfort and style to make clothes for modern parents who want the best of both worlds. A Dutch design company called Artipoppe came up with this new idea for baby carriers that are aimed at young women. The company sells a variety of comfy and stylish baby carriers that work well. Another example is from Baby Tula, which sells bamboo swaddle blankets that are the softest and have the cutest colors on the market.

North America has a big share of the baby carrier market

In the United States, the governments of different states and provinces have put in place strict rules and laws to make sure that the quality of baby carriers is kept up. These strict rules in the country are likely to make the market, which has both organized and unorganized players, more competitive and boost demand. Onya Baby, Nuna Intl BV Baby Tula LLC, Balboa Baby, and Moby Wrap are some of the brands that make baby carriers. This product also comes with magnetic clips. The National Center for Health Statistics and the National Vital Statistics Center, Natality, estimate that there will be 3,659,289 births in the United States in 2021. This is a 1% increase over 2020 and the largest number of births since 1990, when the number of births began to rise. So, the rise in the number of babies in the region is driving up the demand for buckled baby carriers, baby wrap carriers, baby sling carriers, and other similar goods.

Also, social media sites like Instagram and YouTube are having a big impact on the trends of products for babies and children. So, these networks affect how many millennial mothers choose what to buy. So, baby carrier makers in the area are making baby carriers that are better in terms of technology. People also want baby slings that can be used for more than just carrying a baby. So, Canadian companies give a wide range of new products to meet the needs of their customers. Maman Kangourou, for example, sells baby slings that can hold water. They are made out of 100% polyester and are great for use in the water. Because of these things, North America has become a well-known area with the largest share of the baby carrier market.

Drivers: Multiple advantages offered by infant carriers to boost market expansion

Innovations and growing product lines that lead to higher prices are the main things that are making the global baby slings market grow. On the world market for baby carriers, the price of baby carriers with new features is higher than the price of other, more traditional baby carriers. Over the years, it has become easier to be a parent because baby carriers have gotten better and more features have been added by makers. But the growth of product lines by market players has also made products more expensive, as vendors come up with plans to make carriers with ergonomic designs and extra features. Because they have more features and are made of better materials, baby carriers with this ergonomic design cost more. So, the growth of the global baby carrier market over the next few years is likely to be driven by the addition of new features to baby carriers. By using new technology, suppliers can add more goods to their lines and make high-end ones.

Challenges:

A big problem for the growth of the global baby carriers market is that baby carriers don't last very long. The short amount of time that baby carriers can be used is a big problem for the global baby carriers market. Baby safety items, like baby slings, need to be changed based on the child's age, size, and weight. Also, good types of baby carriers are expensive, so they aren't a good deal for parents who have to keep buying new ones as their babies grow. All of these things could make people less likely to buy baby carriers, which could hurt sales during the forecast time. For the baby's safety, you shouldn't use a baby sling that is too small for the baby's weight. Because baby carriers only last a few years, some customers think they are not a good purchase. So, many first-time parents don't think it's worth it to buy a high-end baby carrier.

Product Insights:

In 2018, 51.0% of the world's market was made up of buckle items. Because of how safe and comfortable these goods are, this market segment is likely to keep its lead over the next few years. Parents feel better about using buckle goods because the baby feels safe, they don't have to use their hands, and it keeps babies from getting flat-head syndrome. Also, when using buckle carrier goods, the customer can change the position to face forward, backward, or to the side, depending on what they want. Also, with the help of new technology and study, companies have come up with features like cell phone pockets, bottle pockets, and other useful features that can be added to baby carriers.

From 2019 to 2025, sales of slings are projected to grow at a CAGR of 5.2%. New product features and development are to blame for this growth. Slings are easy to carry and take up less room than buckle carriers or backpacks. You can divide these slings into three groups: ring slings, wraps, and bags. Most of the time, slings are used to keep babies close to the mother. The new slings are used not only to carry babies, but also to milk them in the easiest and safest way possible.

Regional Insights:

North America is the largest market in the region, and it is expected to bring in USD 6.3 billion in 2018. This growth is because people are becoming more aware of how safe and comfortable these goods are. Also, the new company is getting new customers with its high-end products because the parent business hasn't lowered the quality of its products. In 2017, Goodbaby International bought Oasis Dragon, a company that makes goods for moms and babies. In 2018, Boppy also came out with a new product called ComfyFit. It is a combination of a buckle and a sling that gives personalized and comfy support.

From 2019 to 2025, Asia Pacific is expected to grow at the fastest CAGR of 5.0%. As developing countries like India, China, and Bangladesh adopt Western culture and ways of life, there are lots of good chances for new markets in the Asia-Pacific region. Also, more and more women are working, which gives them financial independence and opens the door for goods that both babies and parents can use. In November 2018, Bey Bee released a number of new products, including the Bey Bee Ergonomic 3 Way 4 Seasons Hip Seat Baby Carrier, which lets parents hold their babies more comfortably in different poses.
Scope of Report:

Key Vendors:

• BabyBjrn
• MOBY
• Chimparoo
• Ergobaby
• Evenflo
• Brevi
• Baby K'tan
• Bitybean
• Baby Tula
• Hot Slings
• BabySwede
• Snuggy Baby
• Beco Baby
• Beachfront Baby

• Evenflo

In 1920, the Pyramid Rubber Company was started in the Ohio town of Ravenna. In the beginning, the business made products for feeding babies. Evenflo Company, Inc. was made when Evenflo Juvenile Products and Evenflo Juvenile Furniture Company joined together in 1995. (formerly known as Questor Juvenile Furniture Company). From 1996 to 2014, Evenflo Company, Inc. was owned by a number of private equity companies, including Kohlberg Kravis Roberts & Co., Spalding, Gerry Baby Products Company (a division of Huffy Corporation), Harvest Partners, and Weston Presidio.

In 2012, Company products for bottle feeding and breastfeeding so that Company could focus more on bigger goods for kids, like car seats, strollers, high chairs, play yards, and activity products.

• Baby Tula

Since 2009, Baby Tula has been making baby carriers that are useful, comfortable, stylish, and can stand up to the wear and tear of an active family life. Baby carriers should feel like more than just a tool. They should help both kids and their parents feel emotionally, socially, and physically healthy.

• Baby K'tan

The Chesal and Wernick families, who each had a child with special needs, started Baby K'tan in 2007. Both sets of parents started looking into the best ways to help their babies grow up healthy, and they quickly found out about babywearing. Using a carrier is not only useful, but it also helps build a strong bond between parent and kid and has many other benefits for development. The families tried out different slings, wraps, and carriers and put together the best parts of each to make the Baby K'tan Baby Carrier, their most popular product. 

• Beachfront Baby

Beachfront Baby was started in 2011 by a Texas mom with four kids who needed a way to hold her youngest child in the water while still being able to care for and play with her bigger kids in the pool. All of their employees and freelance contractors are parents who think that wearing their babies is an important part of being a parent. Because of how Company run business, Company can give workers the freedom to set their own hours.

Recent Developments:

• In October 2022, The Aerial Buckle Carrier was released by Wildbird, a company that makes high-end linen baby slings and other baby goods. The Aerial Carrier comes in two sizes (XS-XL and L-4XL) and is cleverly made to carry kids from birth to 45 pounds.
• In July 2022, Ergobaby, a US company that makes products for babies, joined AllThingsBaby.com, a curated online marketplace for goods for moms and babies. With this big change, the company should be able to offer more than 50 global names of luxurious, authentic, and sophisticated baby products.
• In January 2021, Thrive International Inc. bought LLLÉbaby, a well-known company that makes carriers for babies.

Market Segmentation:

By Types

• Buckled Baby Carrier
• Baby Wrap Carrier
• Baby Sling Carrier
• Backpack Carriers

By Price Point

• MASS
• PREMIUM

By Applications

• Offline Store
• Online Store

Baby Carrier Market by Regions:

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Conclusion:

In the last ten years, the baby care business has grown by leaps and bounds. Engaged industry partners have grown quickly in order to meet the growing needs of consumer markets in the developing world. Diversifying their product lines and bringing out advanced products from the next generation has stayed at the heart of what the operating players do to keep growing and making money. To keep up with the growing competition on the market, companies are making new goods that work better and are easier to use. For example, Ergobaby made the ADAPT baby carrier, which is easy to use and helps you hold your baby in a way that is both comfortable and good for your back. The baby carrier can be used from the time the baby is born until it is a child. It has three convenient positions: on the hip, in front, and on the back. Also, extra-padded shoulder straps that can be crossed and a waist belt that can be tightened twice and has back support make it easier and more comfortable for the parents. In the coming years, the market is likely to be dominated by goods like these.