The Global False Eyelashes Market Size Was Valued At USD 1.62 Billion In 2022 And Is Expected To Register A CAGR Of 6.2% From 2023 To 2030.

False Eyelashes Market Overview:

The market is growing because more and more people want to look better with makeup, cosmetics, and other beauty products. Also, the market is growing because of changing fashion trends, more people caring about their personal care, beauty experts becoming more aware of eye products, more people living in cities, and influencers promoting eye products on social media platforms. The main thing holding back the market is that eyelashes made with formaldehyde compounds can cause infections and injuries to the eyes. Global market growth is hard because there is a lot of competition from local businesses and governments put limits on what can be imported or exported.

Women (and sometimes men) wear false eyelashes to make their upper eyelashes look fuller. False eyelashes come in packs with a bunch of single lashes, groups of lashes, or lash strips. Individual lashes or groups of lashes can be used to make a certain effect in thin spots or on the outside of the eyelid. A trained beautician can put on natural false eyelashes, which are usually made to last for a few weeks.

Social media influencers have been a big part of how companies build their brand image among buyers. A lot of well-known people on YouTube and Instagram promote these products and even show how to use them properly. For example, the Lashify brand has mostly used social media to promote its false eyelashes. Several big companies in the beauty industry rely on social media influencers to promote their products. Estée Lauder, for example, spends about 75.0% of its marketing budget on these types of people.

Millennials and younger people are using false eyelashes more often because that's what's in style right now. Also, beauty artists and salons use false eyelashes when doing wedding makeup. Aside from that, several companies make fake eyelashes with light and sound sensors that are made for party and club looks. False eyelashes are being made in new ways by companies, and China is a big part of that.

Market Dynamics:

Latest Trends:

As more people want customised fake eyelashes, the market is getting more chances to grow. Also, the growing popularity of do-it-yourself (DIY) strip lashes among women around the world drives up demand for the product. Curved eyelashes make a person look much more attractive. The false eyelashes market will grow because more and more people want curved lashes.

The demand for the product will also be helped by the fact that people all over the world celebrate different holidays and follow different fashion trends. Also, the growing popularity of coloured eyeshadows and false eyelashes gives key players new ways to grow their businesses. For example, in the third fiscal quarter of 2020, Shiseido Co. Ltd., which makes colour cosmetics, saw its sales go up by 194.8% because more people around the world wanted eye-color cosmetics.

Driving Factors:

Companies are now making virtual eyelash apps so that people can try out lashes without actually getting them. This will help the companies engage with their customers, which will drive sales of their products. For example, in January 2018, Ardell Lashes & Beauty released "YouCam Makeup," a virtual eyelash app that lets people try on eyelashes without having to buy them.

Also, the fact that the companies regularly come out with new and creative fake eyelashes made of materials helps the market grow. For example, in October 2019, Tori Belle Cosmetics LLC. brought a new magnetic mascara called "Magnetude" and magnetic eyelashes called "Magnetude Illusion" to the global market.

Today, big companies often run different marketing and advertising campaigns to get more people to buy their false eyelashes. The efforts of these companies will help the demand for their products around the world. For example, in February 2018, the new line of eyelashes from the Eylure brand, which is owned by Perfumes de Coeur, Ltd., was launched with the help of British TV host Emma Willis.

Also, the high rate of global consumption is helped by the fact that there are a lot of beauty salons and spas around the world. According to a survey by SBDC Net National Information ClearingHouse, as of May 2020, more than 80,000 beauty salons, barber shops, and other related businesses in the U.S. made USD 20 billion in revenue.

Restraining Factors:

Because formaldehyde-based eyelashes can cause eye infections and injuries, they won't be as popular. Also, the number of people who have their natural eyelashes hurt or swell up after having surgery on their eyelashes has a big effect on the growth of the market. The growth of markets around the world is also hindered by the fact that there is a lot of competition from local businesses and that government put limits on what can be imported and exported.

Segmentation Analysis:

By Product Type:

Based on the type of product, the market is split into strip lashes, individual flare, individual single, and other groups. When strip lashes are used instead of other types of lashes, eye injuries and swelling are less likely to happen. Also, strip lashes are more common than other types of lashes and come in a wide range of thicknesses, lengths, and curls. Because of these things, the strip lashes segment has a big share of the global false eyelashes market.

People are having more and more problems with their eyelashes because of the side effects of chemotherapy treatments for cancer. By using these products for good, cancer patients are more likely to get their eyelash hairs back. So, the factors that drive individual flare segmental growth are the growing number of people with cancer and the growing number of people who know that these lashes are available. The World Health Organization (WHO) says that by 2020, cancer will have killed nearly 10 million people around the world.

Also, the single segmental revenues will be driven by the growing popularity of customised eyelash services among women who care about fashion. In the "Others" section, you can find products like magnetic eyelashes, middle eyelashes, and "fantasy" eyelashes. The others segment will grow faster because people can use magnetic and fantasy lashes to make their lashes look natural and shiny. Also, because the prices of these products are higher, other segments make a lot of money from them.

By Material:

By material, the world market is divided into human hair, synthetic hair, and other types. The human hair segment has a large share of the global market because it is cheaper and lighter than other materials. Also, people who use lashes made of human hair are less likely to have their eyelashes get irritated than people who use lashes made of other materials. Because of this, the human hair segment brings in a lot of money from selling products.

The synthetic hair segment is mostly driven by how easy it is for consumers to get their hands on lashes made of rubber, acrylic, and polymer that come in different colours, curls, and lengths. In the "others" section, you can find things like mink, fur, and animal hairs. The others segment will grow quickly because mink and fur lashes are more wispy and fluffy than lashes made from other materials.

By Distribution Channel:

By where fake eyelashes are sold, the global market is divided into hypermarkets and supermarkets, specialty stores, online stores, and others. The global market will be dominated by the hypermarkets and supermarkets segment. This is because these stores carry a wide range of mass and premium eye makeup products. Also, these stores regularly offer discounted cosmetics, which is another thing that makes people want to buy their products.

Online stores will grow a lot because more and more people around the world are shopping online. For example, between July 2019 and September 2020, online makeup store Glenmatic sold more than 500,000 eyelashes in North America. The growth of the online stores segment is also being helped by the rise of digital payment technologies and mobile e-commerce.

Today, salons often use privately labelled lash extensions to give their clients the best salon services. This will help the segment of specialty stores sell a lot of products and bring in a lot of money. The growth of the specialty store segment will also be helped by how easy it is for consumers to get their hands on high-end cosmetics at beauty shops.

Regional Insights:

In 2020, the Asia-Pacific market was worth USD 0.47 billion. Asia-Pacific is the biggest market in the world because China and Indonesia have a lot of factories that make eyelash products, which drives up the demand for them. Official data from the Government of Pingdu, East China's Shandong Province, People's Republic of China, shows that in 2018, false eyelashes made in Pingdu, China, were sold around the world for more than USD 610 million.

Also, a lot of money is spent on beauty products in Japan and South Korea, which brings in a lot of money from the Asia-Pacific region. According to information from the Japan Cosmetic Industry Association, two or more people living in a Japanese household spent USD 349.75 on cosmetics in 2019, up from USD 322.55 in 2018.

Celebrities and lash companies are always trying to get the word out about their products so they can make more money from the U.S. and Canada. This makes the market for fake eyelashes in North America grow faster. For example, in May 2019, Kim Kardashian and her husband Kanye West celebrated their fifth wedding anniversary by releasing a makeup line called "Mrs. West Bridal." There are liquid lipsticks and false eyelashes in the collection. North American sales will also be helped by the fact that a lot of people want fake eyelashes with a high-end look.

The fake eyelashes market in Europe is mostly driven by the fact that people in the U.K., Italy, and Spain like to buy fake eyelashes made of high-quality materials. South America's market growth is mostly due to changing beauty and grooming fashion trends in Brazil. The Middle East and Africa market is also growing because more Africans are learning about the different kinds of makeup products that are available.

Scope Analysis

Recent Development:

• In November 2021: Glamnetic, a beauty products maker, launched ‘the Glamnetic Birthday 2.0’, a line of eye care products such as a double-sided eyeliner and a huge collection of bold & fabulous lashes in the U.S.
• In July 2021 – Becky G artist-owned Tresluce Beauty brand partnered with Madeby Collective, a beauty brand, to launch eye makeup products, including eye shadow palette, eyeliners, and fake lashes for the Latin American community.

Market Segmentation

By Product Type:

• Strip Lashes
• Individual Flare
• Individual Single
• Others

By Material:

• Human Hair
• Synthetic Hair
• Others

By Distribution Channel:

• Hypermarkets & Supermarkets
• Specialty Stores
• Online Stores
• Others

By Companies:

• American International Industries (California, U.S.)
• Kiss Products Inc. (Washington, U.S.)
• Qingdao Lashbeauty Cosmetic Co. Ltd. (Qingdao, China)
• Royal Korindah (Central Java, Indonesia)
• TGP Growth II Management, LLC (Texas, U.S.)
• L’Oreal S.A. (Paris, France)
• LVHM (Paris, France)
• Shiseido Co. Ltd. (Tokyo, Japan)
• Qingdao Eunice Cosmetics Co. (Qingdao, China)
• SY LASHES (Qingdao, China)
• Miranda Lashes Inc. (Qingdao, China)
• Ulta Beauty Inc. (Illinois, U.S.)
• Others