Global Dry Shampoo Market size was valued at USD 3.5 billion in 2022 and is projected to reach USD 6.7 billion by 2030, growing at a CAGR of 6.3% from 2022 to 2030.

Dry Shampoo Market Overview:

Dry shampoo is a hair care product that absorbs oil and dirt from the hair without the need for water. It is typically applied to the hair as a spray or powder, and it can be used to extend the time between washes. Dry shampoo can also be used to add volume and texture to the hair.

The dry shampoo market refers to the segment of the personal care industry that produces and sells dry shampoo products. Dry shampoo is a type of hair care product designed to refresh and clean the hair without the need for water. It typically comes in the form of a spray, powder, or foam, and it is applied directly to the roots of the hair. Dry shampoo works by absorbing excess oil and sebum from the scalp, giving the hair a cleaner and fresher appearance.

The market for dry shampoo has grown significantly in recent years due to its convenience and time-saving benefits. It is often used as a quick solution between regular hair washes, extending the time between shampoos. Dry shampoo is especially popular among people with busy lifestyles, travelers, and individuals looking to preserve their hair color or style.

The dry shampoo market includes various brands and products, each offering different formulations, scents, and packaging options. This market may also include related products such as texturizing sprays and volumizing powders that provide additional styling benefits along with oil absorption.

Recent Developments

• In May 2022, Henkel & Schneider Electric collaborated to accelerate Decarbonization across the supply chains of various products such as cosmetics, electronics etc. Long-time customer-supplier partners Henkel and Schneider Electric, both global leaders in sustainability, have worked together for many years to drive progress toward the shared goal of Decarbonization. Schneider Electric has been leading Decarbonization efforts, targeting an achievement of net zero CO2 emissions for 100% of its operations by 2030.
• On May 17, 2022, Henkel and iMakr have made partnership to expand their distribution network in the US and the Nordic region, including Finland, Norway, Sweden, & Denmark. The iMakr already has been supplying Loctite 3D Printing resins for the UK & Ireland since 2021. Through this partnership Henkel and iMakr their incredible cutting-edge range of additive manufacturing solutions.
• In March 2021, MMS, the professional Kao salon brand have launched three professional Solid Shampoo Bars. The KMS Solid Shampoo breakthrough collection includes three solid bars that are highly concentrated and formulated with natural ingredients. The solid formula is designed to save water during product development, reducing plastic and packing materials while lessening CO2 emissions.

Major Market Segments Covered in Dry Shampoo Market Research:

Market Key Players:

• Church & Dwight Co., Inc.
• Unilever
• Procter & Gamble
• L'Oréal S.A.
• BBLUNT
• Henkel AG & Co. KGaA
• Coty Inc.

Key Vendors:

1. Church & Dwight Co., Inc.:
   • Church & Dwight is a consumer goods company that produces a wide range of household and personal care products. They are known for their Arm & Hammer brand, which includes dry shampoo products among their offerings.
2. Unilever:
   • Unilever is a multinational consumer goods company with an extensive portfolio of brands in various categories, including personal care. They offer dry shampoo products under brands like Dove, TRESemmé, and Suave.
3. Procter & Gamble:
   • Procter & Gamble (P&G) is another major multinational consumer goods corporation. They have a diverse range of brands, including Pantene and Herbal Essences, which offer dry shampoo options.
4. L'Oréal S.A.:
   • L'Oréal is a global beauty and cosmetics company, well-known for its extensive range of beauty and hair care products. They offer dry shampoo products under brands like L'Oréal Paris and Kérastase.
5. BBLUNT:
   • BBLUNT is an Indian hair care brand that offers a range of hair care and styling products, including dry shampoos. The brand is known for catering to diverse hair types and textures.

Types of dry shampoo:

• Aerosol Spray Dry Shampoo
• Powder Dry Shampoo
• Foam or Mousse Dry Shampoo
• Paste or Clay Dry Shampoo
• Tinted Dry Shampoo

Aerosol Spray Dry Shampoo: This is the most common type of dry shampoo. It is applied to the hair as a spray, and it is typically absorbed quickly. Aerosol spray dry shampoos are often clear or tinted to match the hair color.

Powder Dry Shampoo: This type of dry shampoo is applied to the hair as a powder. It is typically more absorbent than spray dry shampoo, but it can be messier to apply. Powder dry shampoos are often white or translucent, so they can be visible on the hair if not applied correctly.

Foam or Mousse Dry Shampoo: This type of dry shampoo is applied to the hair as a foam or mousse. It is often less absorbent than powder dry shampoo, but it can be easier to apply and less likely to leave a white residue. Foam or mousse dry shampoos are often clear or tinted to match the hair color.

Paste or Clay Dry Shampoo: This type of dry shampoo is applied to the hair as a paste or clay. It is often more absorbent than foam or mousse dry shampoo, and it can also help to add volume and texture to the hair. Paste or clay dry shampoos are often white or translucent, so they can be visible on the hair if not applied correctly.

Tinted Dry Shampoo: This type of dry shampoo is applied to the hair as a spray or powder, and it is typically tinted to match the hair color. Tinted dry shampoos can be helpful for people who want to cover up gray hair or add a bit of color to their hair.

Applications of dry shampoo

• Oil Absorption and Hair Refreshing
• Volume and Texture Enhancement
• Extending Time Between Washes
• Hair Styling Aid 

Oil Absorption and Hair Refreshing: Dry shampoo absorbs oil and dirt from the hair, which can make it look and feel cleaner. It can also help to remove product buildup, which can make the hair feel weighed down. This can be especially helpful for people with oily hair or people who exercise regularly.

Volume and Texture Enhancement: Dry shampoo can add volume and texture to the hair by absorbing oil and dirt from the roots. This can help to make the hair look fuller and more voluminous. It can also help to create a more textured look, such as beach waves or bedhead.

Extending Time Between Washes: Dry shampoo can help to extend the time between washes by absorbing oil and dirt from the hair. This can save you time and money, as you will not need to wash your hair as often. It is important to note that dry shampoo should not be used as a substitute for regular shampoo, as it can dry out the hair if used too often.

Hair Styling Aid: Dry shampoo can be used as a hair styling aid to set hairstyles, create texture, or add volume. It can also be used to absorb sweat and odors, making it a good choice for people who exercise or work in hot environments.

Based on Regions:

North America: North America is the largest market for dry shampoo, accounting for over 35% of the global market share. This is due to the high demand for on-the-go products in the region, as well as the increasing awareness of the benefits of dry shampoo.

Europe: Europe is the second-largest market for dry shampoo, accounting for over 25% of the global market share. The market in Europe is driven by the growing popularity of natural and organic products, as well as the increasing number of women working in the beauty industry.

Asia Pacific: The Asia Pacific region is the third-largest market for dry shampoo, accounting for over 20% of the global market share. The market in Asia Pacific is driven by the growing middle class and the increasing demand for Western beauty products.

Latin America: The Latin America region is the fourth-largest market for dry shampoo, accounting for over 10% of the global market share. The market in Latin America is driven by the growing popularity of dry shampoo among celebrities and social media influencers.

Middle East & Africa: The Middle East & Africa region is the smallest market for dry shampoo, accounting for less than 5% of the global market share. However, the market in the Middle East & Africa is expected to grow at a faster rate than other regions in the coming years.

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Nordic Countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia-Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Significant Market Dynamics:

Dynamics

• Increasing demand for on-the-go products: Dry shampoo is a convenient and easy-to-use product that can be used to freshen up the hair between washes. This is a major factor driving the growth of the dry shampoo market.
• Growing popularity of natural and organic products: There is a growing trend towards using natural and organic products in the beauty industry. This is driving the demand for dry shampoo products that are formulated with natural ingredients.
• Increasing awareness of the benefits of dry shampoo: Dry shampoo has a number of benefits, such as extending the time between washes, adding volume to the hair, and absorbing oil and dirt. This is increasing the awareness of the product and driving its demand.

Restraints

• High price: Dry shampoo can be more expensive than regular shampoo. This can be a restraint for some consumers.
• White residue: Some dry shampoo products can leave a white residue on the hair. This can be unsightly and can deter some consumers from using the product.

Drivers

• Growing popularity of social media: Social media is a major driver of the dry shampoo market. Celebrities and social media influencers are often seen using dry shampoo, which is increasing the awareness of the product and driving its demand.
• Increasing number of working women: The number of working women is increasing, which is driving the demand for convenient and easy-to-use hair care products. Dry shampoo is a convenient product that can be used to freshen up the hair on the go, which is making it a popular choice among working women.

Trends

• The rise of natural and organic dry shampoo: There is a growing trend towards using natural and organic products in the beauty industry. This is driving the demand for dry shampoo products that are formulated with natural ingredients.
• The development of new and innovative dry shampoo products: Manufacturers are constantly developing new and innovative dry shampoo products. These new products are designed to address the needs of consumers and to meet the latest trends in the beauty industry.

Challenges

• Competition from other hair care products: Dry shampoo is facing competition from other hair care products, such as dry conditioners and texturizing sprays. These products offer similar benefits to dry shampoo, and they are often more affordable.
• Consumer awareness of the side effects of dry shampoo: Some dry shampoo products can leave a white residue on the hair. This can be unsightly and can deter some consumers from using the product.

Opportunities

• The growth of the online retail channel: The online retail channel is growing rapidly, and this is providing new opportunities for dry shampoo manufacturers. Online retailers offer a convenient way for consumers to purchase dry shampoo, and they also offer a wider range of products than traditional brick-and-mortar stores.
• The development of new delivery methods: Manufacturers are exploring new ways to deliver dry shampoo to consumers. For example, some manufacturers are developing dry shampoo powders that can be applied with a brush. This could make dry shampoo more convenient to use and could appeal to consumers who are looking for a more natural product.

Scope of Reports:

Conclusion:

In conclusion, the dry shampoo market has witnessed remarkable growth and innovation, reflecting changing consumer preferences, lifestyles, and environmental considerations. Dry shampoo has evolved from being a convenient alternative to traditional hair washing to a versatile and widely adopted hair care solution. Its applications extend beyond simple oil absorption, encompassing styling, volume enhancement, color preservation, and more.