Baby Food Market | Contrive Datum Insights

Growing awareness of the importance of appropriate nutrition for young children and infants is anticipated to be a major market driver for baby food manufacturers. In addition, the growing working-class female population and inclination toward transitioning to a luxury lifestyle have created a global demand for the product. These elements encourage consumers to consider infant food dispensers as their primary kitchen appliance.

According to data provided by the International Labor Organization (ILO), the number of female employees over the age of 15 increased by approximately 1.1% from 2017 to 2018. China and India, the world's two largest economies, as well as Central Europe's most populous nations, have experienced significant growth in their working-class female populations in recent years.

COVID-19 Impact:

The COVID-19 epidemic has had a substantial impact on the international market for organic infant foods. The COVID-19 pandemic lockdown had a significant effect on the global demand and supply chain for infant food items, disrupted transportation, and stopped the delivery of raw materials. Nonetheless, Covid -19 emerged as product procurement via online websites, which tends to stimulate the market's growth. Additionally, influencer marketing and social media marketing contributed to the growth of the market and were recognized as fashionable by peers. Consequently, a substantial growth rate is anticipated for the market in the coming years.

Latest Trends:

The market for organic baby food is being propelled by an increase in the number of working women and a rapid transition toward convenience foods, which is increasing the demand for organic baby food. The majority of adults lack time for home administration, particularly food preparation and cooking. As a result, the demand for ready-to-eat and packaged foods has increased. In addition, working women, especially new mothers, prefer ready-to-eat foods. These working mothers opt for prepackaged food for their children because it saves them time and allows them to maintain a work-life balance while still fulfilling their domestic responsibilities.

Market Dynamics:

Increasing number of working mothers and demand for baby food

The infant food market is being propelled by the rising number of working women and the rapid shift toward convenience foods, which is increasing the demand for baby food. Most adults lack the time for home administration, especially food preparation and cookery, as the structure of contemporary households evolves. As a result, the demand for packaged or ready-to-eat foods has increased. In addition, working women, particularly new mothers, prefer ready-to-eat meals.

These working mothers choose packaged food for their children because it saves them time and enables them to maintain a work-life balance while also tending to domestic duties.

Benefits in brain development and memory enhancement

The high adoption of infant food because, among other things, it assists in the development of the brain, muscles, and nervous system, as well as the rise in consumer awareness of the importance of these nutrients, have contributed to this trend, product's various benefits, also influence the market. In addition, rapid urbanization, the rise of organized retail marketing, and the prevalence of malnutrition have a positive effect on the infant food market.

Despite the lockdowns implemented to ensure the safety of citizens, key companies in the infant food market have experienced a surge in product demand during the COVID-19 outbreak. As a result of the pandemic, people are more concerned about their own and their children's health, as several research studies indicate that individuals and children with low immunity and physical fortitude are more susceptible to the disease. Parents around the globe are increasingly concerned about their infants' health, and as a result, they are investing more in organic and healthful infant supplements and foods.

Restraining Factors:

Preservation of Food to Impede Market Expansion

On the other hand, concerns about the brief shelf life are anticipated to hinder market expansion. During the forecast period, the absence of a suitable regulatory framework is anticipated to present a challenge for the infant food market.

Opportunities:

Organizational Innovation is Always a Beneficial Thing: Innovation has allowed businesses to create new products. This trend will continue to be an everyday consumer demand.

Investment to Strengthen Success Pillars: Profitable players will invest significantly in every value chain globally. This entails research and development, marketing, sales, purchasing, and distribution.

 Perform or Perish: In the coming decade, there will be as many losers as victors in the consumer sector.

Challenges:

• Limited availability of component
• Restricted labor supply
• Other supply chain related costs

Strategic Development:

• In 2021 - Danone launched the first ever formula milk in the U.K. which will be sold in a pre-measured format in order to provide an ease in preparation and provide greater convenience to the parents.
• In April 2021 - A plant-based baby food range which will provide a very high-quality vegan diet to babies was launched by the Kraft Heinz Company. It consists of three distinct products: potato baked with green beans and sweet garden peas, risotto with legumes and pumpkin, and pasta stars with beans and carrots in a sauce.
• In November 2020 - Nestle introduced frozen baby food with basic ingredients and a line of foods made with organic ingredients and whole grains. These products will be paired with five distinct varieties of vegetables.
• In January 2017 - Koninklijke Philips N.V., a Dutch multinational that was a pioneer in the production of electronic devices, introduced one of its most innovative products under the brand name 'Philips Avent Combined Steamer and Blender’.

Key Vendors:

• Hamilton Beach Brands

Hamilton Beach Brands, Inc. is a prominent designer, marketer, and distributor of small electric household appliances and specialty housewares, as well as commercial products for restaurants, bars, and hotels. Products from Hamilton Beach and Weston Brands can be found in homes and enterprises across the globe.

• Philips

The mission at Philips is to enhance the health and well-being of people through meaningful innovation. Helping individuals enjoy a healthy lifestyle and prevent disease. Providing clinicians with the instruments necessary for precise diagnosis and personalized treatment. Facilitating the patient's recuperation at home and in the community. All of which is facilitated by a seamless data flow.

• Newell Brands

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with an extensive portfolio of well-known brands, such as Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's. It consists of three distinct products: potato baked with green beans and sweet garden peas, risotto with legumes and pumpkin, and pasta stars with beans and carrots in a sauce.

• In November 2020, Nestle introduced frozen baby food with basic ingredients and a line of foods made with organic ingredients and whole grains. These products will be paired with five distinct varieties of vegetables.
• In January 2017 - Koninklijke Philips N.V., a Dutch multinational that was a pioneer in the production of electronic devices, introduced one of its most innovative products under the brand name 'Philips Avent Combined'The beloved, eco-friendly brands of Newell Brands enhance and enliven the lives of consumers at home and on the go by providing moments of happiness, fostering self-assurance, and promoting tranquility.
• Nestle S.A.

As the world's largest food and beverage company, our mission is straightforward: to unlock the potential of food to improve the quality of life for everyone, today and for future generations. To achieve this, we serve with passion and a spirit of excellence, offering products and services for all phases of life, 24 hours a day, to assist individuals in caring for themselves and their families. Respect-based values form the foundation of our culture: respect for ourselves, respect for others, respect for diversity, and respect for the future.

• Danone

Danone is a multi-national leader in the food and beverage industry, with three distinct businesses: Essential Dairy & Plant-Based Products, Waters, and Specialized Nutrition. Danone aspires to inspire healthier and more sustainable eating and drinking habits through its 'One Planet. One Health' action framework, which considers the health of people and the planet to be inextricably linked.

• Abbott Laboratories

Abbott is a global leader in healthcare that enables people of all ages to live more completely. Our portfolio of life-changing technologies includes leading enterprises and products in diagnostics, medical devices, nutritional supplements, and brand-name generic medicines.

• Hain Celestial Group

Hain Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, New York, is a prominent provider of organic and natural products in North America, Europe, Asia, and the Middle East. The mission is to create enduring health and wellness brands that consumers know and adore and that enrich the lives of our employees and all of our stakeholders.

• Kraft Heinz Company

The Kraft Heinz Company is one of the world's largest food and beverage corporations, with eight brands grossing over $1 billion and approximately $25 billion in global sales. While the co-headquarters of Kraft Heinz are located in Chicago and Pittsburgh. The brands are genuinely global, with products produced and marketed in more than 40 countries.

• Bristol-Myers Squibb

Bristol-Myers Squibb Co. (BMS) is a biopharmaceutical corporation specializing in the discovery, development, licensing, manufacturing, marketing, distribution, and sale of medicines and related medical products for patients with serious diseases. It focuses primarily on therapeutic initiatives relating to cancer, cardiovascular disease, immunology, and fibrosis.

Segmentation Analysis:

The Baby Food Makers Market is segmented by product categories, applications, and regions. Segmentation enables businesses to market to distinct consumer segments with individualized, needs-based strategies.

By Product Type:

The baby food segment accounted for the greatest number of revenue shares (60.5% in 2020) based on product type in the global baby food & infant formula market., and is projected to register the highest CAGR of 8.9% over the next decade. The infant formula segment also accounted for significant revenue shares of this global market in 2020, and this trend is expected to continue over the forecast period.

• Baby Foods
• Milk Formulations
• Dried Baby Foods
• Prepared Baby Foods
• Other Baby Foods
• Infant Formula
• Standard Infant Milk
• Follow-on-Milk

By Distribution Channel:

In terms of distribution channel, the hypermarkets/supermarkets segment held the largest revenue share (43.5%) of the global baby food & infant formula market in 2020, and is projected to record the highest CAGR of 8.9% over the next ten years, with an attractiveness index of 5.4. In the future years, the pharmacies segment is also anticipated to experience a significant revenue increase.

This distribution channel provides a good platform for new entrants into the industry, allowing them to advertise and sell their products globally without requiring dealers or channel partners as distribution channel partners. Key manufacturers are adopting price comparison sheets and customer evaluations to promote the baby food manufacturer on online platforms. Globally, major e-commerce companies such as Alibaba and Amazon offer a vast selection of infant food manufacturers. Over the foreseeable future, factors such as convenience, purchasing, and access to a vast array of products are anticipated to expand the reach of online channels.

• Supermarkets/ Hypermarkets
• Pharmacies
• Specialty Stores
• Other Distribution Channels

Regional Insights:

Geographically, the global Infant Food Maker market has been analyzed in numerous regions, including North America, Latin America, the Middle East, Asia-Pacific, Africa, and Europe. In the near future, the global Baby Food Manufacturer region will dominate this market.

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Due to the high demand for infant food preparation devices, North America dominated the baby food maker market in 2018, accounting for more than 30.0% of the global revenue. Baby Brezza, Hamilton Beach Brands, Cuisinart, Koninklijke Philips N.V., Newell Brands, and Peek A Boo USA (BÉABA) are implementing various marketing strategies, including product launches, expansion of distribution chain, and mergers and acquisitions, to achieve maximum consumer penetration.

Due to the growing working-class population in countries such as India, China, Singapore, and Thailand, Asia Pacific is anticipated to develop at the fastest CAGR of 12.6% between 2019 and 2025. In addition, the region's fertility rate is considerably higher than that of many European nations, which is expected to expand the market for baby electronic products over the forecast period.

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Scope of Report:

Conclusion:

• The report contains a multitude of information, including market dynamics scenario and opportunities for the foreseeable future.
• Regional, sub-regional, and national-level data encompasses demand and supply forces as well as their impact on the market.
• The competitive landscape consists of the market share of key participants, new developments, and strategies implemented within the past three years.
• Detailed companies offering products, pertinent financial information, recent developments, SWOT analysis, and player strategies.