The global air purifier market was valued at US$ 13.97 Billion in 2022, and is projected to reach US$ 25.97 Billion by 2030, growing at a CAGR of 7.3% from 2023 to 2030. The global air purifier market is a rapidly growing industry that provides technological solutions for improving indoor air quality by removing various contaminants, such as dust, pollen, and other airborne particles. The market is segmented into various types of air purifiers, including HEPA filters, activated carbon filters, electrostatic filters, and others. 

The North American region is the largest market for air purifiers due to the increasing awareness of indoor air pollution and the growing trend of home automation. The United States is the major contributor to the North American market, with a high adoption rate of air purifiers in residential and commercial spaces.

The global air purifier market is growing rapidly, with different regions contributing to the growth of the market in different ways. North America and Europe are established markets, while Asia-Pacific, Latin America, and the Middle East and Africa are emerging markets for air purifiers. The market is expected to witness continued growth due to the increasing awareness of indoor air quality and the growing demand for clean air.

Market Dynamics

Driving Factors

There are several driving factors for the growth of the global air purifier market. Some of the key factors are:

Increasing awareness of indoor air pollution: The growing awareness of the health hazards associated with indoor air pollution, such as respiratory diseases and allergies, is driving the demand for air purifiers. Consumers are becoming more aware of the need for clean air and are willing to invest in air purifiers to improve indoor air quality.

Technological advancements: Advances in technology have led to the development of more efficient and effective air purifiers. New technologies, such as HEPA filters, activated carbon filters, and electrostatic filters, have improved the performance of air purifiers, making them more effective at removing airborne pollutants.

The global air purifier market is being driven by several factors, including the growing awareness of indoor air pollution, technological advancements, urbanization and industrialization, government regulations, health concerns, and the growing popularity of smart homes. These factors are expected to continue to drive the growth of the market in the coming years.

Restraining Factors

There are also several restraining factors that could potentially limit the growth of the global air purifier market. Some of the key factors are:

High cost of air purifiers: The high cost of air purifiers could be a major restraining factor for some consumers, particularly in emerging markets. While the cost of air purifiers has decreased in recent years, they are still relatively expensive compared to other household appliances.

Lack of effectiveness against certain pollutants: While air purifiers are effective at removing many airborne pollutants, they may not be effective against certain pollutants, such as volatile organic compounds (VOCs) and radon gas. This could limit their appeal to consumers who are concerned about these types of pollutants.

The global air purifier market is expected to continue to grow, there are several restraining factors that could limit its growth potential. These include the high cost of air purifiers, limited awareness in certain regions, maintenance and replacement costs, lack of effectiveness against certain pollutants, availability of alternative solutions, and the impact of the COVID-19 pandemic.

Opportunity Factors

There are several opportunities for growth and expansion in the global air purifier market. Some of the key opportunities are:

Emerging markets: The growing middle class in emerging markets, such as India and China, presents a significant opportunity for growth in the air purifier market. As these consumers become more aware of the health hazards associated with indoor air pollution, they are likely to invest in air purifiers to improve their indoor air quality.

Technological advancements: Continued advancements in air purification technology could create new opportunities for growth in the market. For example, the development of new filtration technologies or the integration of artificial intelligence (AI) and machine learning could lead to more efficient and effective air purifiers.

Challenges Factors

There are several challenges that the global air purifier market may face, including:

Price sensitivity: Air purifiers can be expensive, which can make them less accessible to price-sensitive consumers. This may limit the market's growth potential, particularly in emerging markets where cost is a key consideration.

Lack of awareness: Many consumers may not be aware of the benefits of air purifiers or the health hazards associated with indoor air pollution. This lack of awareness may limit the market's growth potential, particularly in regions where indoor air quality is not a major concern.

Segmentation Analysis

Technology Outlook

Technology is a critical component of the global air purifier market. Advances in technology have led to the development of more efficient, effective, and user-friendly air purifiers. 

Filtration technology is the backbone of air purifiers. The global air purifier market can be segmented into different filtration technologies such as HEPA, activated carbon, electrostatic precipitators, and UV-C light. High Efficiency Particulate Air (HEPA) filters are the most commonly used filters in air purifiers as they remove up to 99.97% of particles with a size of 0.3 microns or larger.

Hybrid air purifiers combine two or more filtration technologies, such as HEPA and activated carbon filters, to provide more comprehensive air cleaning. These hybrid air purifiers are becoming more popular as consumers look for air purifiers that can address multiple types of indoor air pollution.

Services Outlook

The global air purifier market can also be segmented based on its applications. Here is a segment analysis of the application outlook in the global air purifier market:

Residential air purifiers are designed to improve indoor air quality in homes and apartments. Residential air purifiers are becoming increasingly popular as consumers become more aware of the health hazards associated with indoor air pollution.

Automotive air purifiers are designed to improve the air quality inside cars and other vehicles. Automotive air purifiers are becoming increasingly popular as consumers become more aware of the health hazards associated with air pollution in cars. The air purifier market also includes applications in other areas such as hospitality, education, and healthcare. These applications are less common but still represent important segments of the market.

Regional Analysis

The global air purifier market can be analyzed based on its regional segments. Here is a regional analysis of the global air purifier market:

North America is one of the leading markets for air purifiers, driven by a high level of awareness about air pollution and its health effects. The United States and Canada are the major contributors to the market in this region.

Latin America is another important market for air purifiers, driven by the growing awareness of air pollution and its health effects, as well as the increasing prevalence of respiratory diseases. Brazil, Mexico, and Argentina are the major contributors to the market in this region.

The Middle East and Africa region is a relatively small market for air purifiers, but it is expected to grow steadily due to the increasing awareness of the harmful effects of air pollution on health and the growing demand for cleaner air in indoor environments. UAE, Saudi Arabia, and South Africa are the major contributors to the market in this region.

Scope Of Report:

The Global Air Purifier Market has been segmented into:

By Technology

• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others

By Application

• Commercial
• Retail Shops
• Offices
• Healthcare Facilities
• Hospitality
• Schools & Educational Institutions
• Laboratories
• Transport
• Residential
• Industrial

By Region

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Nordic Countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America

Market Players 

The global air purifier market is highly competitive and fragmented, with numerous players vying for market share. Some of the key companies in the market are:

• Honeywell International, Inc.
• IQAir
• Koninklijke Philips N.V.
• Unilever PLC
• Sharp Electronics Corp.
• Samsung Electronics Co., Ltd.
• LG Electronics
• Panasonic Corp.
• Whirlpool Corp.
• Dyson
• Carrier

The global air purifier market is highly competitive, with several players operating in the market. Here is a competitor analysis of the global air purifier market:

Philips N.V. is a leading player in the air purifier market, offering a range of products for residential and commercial applications. The company is known for its advanced filtration technology and strong brand recognition. Coway Co., Ltd. is a South Korean company that is a major player in the air purifier market. The company is known for its innovative technology and strong distribution network.

Daikin Industries, Ltd. is a major player in the air purifier market, offering a range of products for residential and commercial applications. The company is known for its advanced filtration technology and strong brand recognition. Blueair AB is a Swedish company that is a major player in the air purifier market. The company is known for its advanced filtration technology and strong focus on sustainability.

Strategic Developments

• In September 2021, Coway, a leading South Korean air purifier manufacturer, announced that it would be acquired by a consortium led by private equity firm MBK Partners for $1.3 billion. The acquisition is expected to help Coway expand its global presence and accelerate its growth in the air purifier market.
• In May 2021, Dyson, a UK-based technology company that produces air purifiers, announced that it would be investing £2.75 billion ($3.8 billion) in new technology over the next five years. This investment is expected to help Dyson continue to develop and innovate its air purification technology and expand its global market share.
• In March 2021, 3M, a US-based multinational conglomerate that produces air purifiers, announced that it had completed the acquisition of M*Modal's technology business for $1 billion. The acquisition is expected to help 3M expand its healthcare business and develop new products and services in the healthcare sector.
• In February 2021, Honeywell, a US-based multinational conglomerate that produces air purifiers, announced that it had completed the acquisition of Sine Group, an Australian-based technology company that produces building management systems. The acquisition is expected to help Honeywell expand its building automation and energy management solutions and further develop its air purification technology.