The global patient engagement solutions market was valued at $13.7 billion in 2020 and is expected to grow at a CAGR of 19.1% from 2022 to 2030. The increasing adoption of mobile health technologies, the growing prevalence of chronic diseases, and the need for remote patient monitoring and telemedicine services are some of the major factors driving the growth of this market.

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The global patient engagement solutions market is a rapidly growing industry that focuses on improving patient outcomes by increasing patient involvement and participation in their own healthcare. The market includes various solutions such as patient portals, mobile health applications, personal health records, and other communication tools that help patients engage with their healthcare providers and manage their own health.

Market Dynamics

With the growing use of smartphones and other mobile devices, there has been an increase in the adoption of mobile health technologies, such as patient portals and mobile apps, which allow patients to access their health information and communicate with healthcare providers in real-time. Chronic diseases, such as diabetes, cardiovascular diseases, and cancer, are on the rise globally. Patient engagement solutions can help patients better manage their chronic conditions and improve their overall health outcomes.

While the use of mobile health technologies is increasing, not all patients have access to these technologies, especially in low-income or rural areas. This can limit the effectiveness of patient engagement solutions, as they may not reach all patients. Patient engagement solutions involve the sharing of personal health information, which can raise concerns over data privacy and security. Patients and healthcare providers may be hesitant to use these solutions if they do not trust that their information will be kept secure.

Simply providing patient engagement solutions does not guarantee that patients will use them or be engaged in their own healthcare. Healthcare providers must also work to educate and encourage patients to use these solutions and actively participate in their own care. Patient engagement solutions must be integrated with existing healthcare systems, such as electronic health records (EHRs), in order to be effective. This can be challenging, especially if healthcare systems are not interoperable.

The patient engagement solutions market is growing rapidly in developed markets such as North America and Europe. However, there is also a significant opportunity to expand into emerging markets in Asia, Latin America, and Africa, where healthcare systems are rapidly modernizing and there is a growing demand for patient engagement solutions. The use of artificial intelligence (AI) in healthcare is growing rapidly, and there is an opportunity to develop AI-powered patient engagement solutions that can provide personalized care recommendations and predictive analytics to patients.

On-premise solutions are installed and run on the healthcare provider's own servers. These solutions offer a high level of control and customization, but can be more expensive and require more IT resources to maintain. Mobile-based solutions are delivered through a mobile app and can be accessed from a smartphone or tablet. These solutions offer a high level of convenience and are ideal for patients who are constantly on the go.

The web-based and cloud-based delivery models are becoming increasingly popular in the patient engagement solutions market, as they offer a high level of flexibility and are often more cost-effective than on-premise solutions. Mobile-based solutions are also gaining in popularity, as more patients use smartphones and tablets to manage their healthcare.

Payers, such as health insurance companies and government agencies, also use patient engagement solutions to engage with patients. Payers use patient engagement solutions to improve member satisfaction, reduce healthcare costs, and improve health outcomes.

Patients themselves can also be considered end users of patient engagement solutions. Patients use these solutions to manage their healthcare, access medical records, communicate with healthcare providers, and take an active role in their own care. Other end users of patient engagement solutions include pharmaceutical companies, research organizations, and employers, who use these solutions to engage with patients, conduct clinical trials, and promote healthy behavior.

Regional Analysis

North America is currently the largest market for patient engagement solutions, followed by Europe and Asia-Pacific. However, the Asia-Pacific region is expected to witness the highest growth rate during the forecast period, driven by the increasing healthcare expenditure, rising patient awareness, and growing adoption of digital technologies in healthcare.

The Latin American market is also expected to grow at a high rate due to the increasing adoption of mobile health technologies, rising healthcare expenditure, and a growing demand for personalized healthcare services. The region is also home to a large population that is becoming more aware of the importance of healthcare.

The Middle East & Africa market is expected to grow at a moderate rate due to the increasing demand for healthcare services, rising healthcare expenditure, and a growing need for remote patient monitoring and telemedicine services. The region is also home to several emerging economies that are investing heavily in healthcare infrastructure.

Competitive Analysis

Some of the key players in the global patient engagement solutions market include Cerner Corporation, Allscripts Healthcare Solutions, Inc., McKesson Corporation, Athenahealth, Inc., and Epic Systems Corporation. These companies are focusing on developing innovative solutions and strategic partnerships to expand their market share and increase their presence in the industry.

In 2021, the healthcare technology company GetWellNetwork acquired Docent Health, a patient engagement solutions provider. The acquisition was aimed at enhancing GetWellNetwork's patient engagement capabilities and expanding its reach in the healthcare market.

In 2020, the healthcare technology company Cerner Corporation acquired AbleVets, a technology consulting firm that specializes in healthcare IT. The acquisition was aimed at enhancing Cerner's capabilities in the areas of data analytics, cybersecurity, and patient engagement.

In 2019, the healthcare technology company Allscripts acquired HealthGrid Holding Company, a patient engagement solutions provider. The acquisition was aimed at expanding Allscripts' capabilities in the areas of patient engagement and care coordination.

In 2018, the healthcare technology company Philips acquired VitalHealth Software, a provider of cloud-based population health management and patient engagement solutions. The acquisition was aimed at enhancing Philips' capabilities in the areas of patient engagement and chronic disease management.

In 2017, the healthcare technology company IBM Watson Health acquired Truven Health Analytics, a provider of healthcare data analytics and patient engagement solutions. The acquisition was aimed at enhancing IBM Watson Health's capabilities in the areas of healthcare data analytics and patient engagement.

Segmentation Analysis of The Global Patient Engagement Solutions Market 2016-2030

The report forecasts revenue growth at global, regional, and country matrics and analyzes the latest industry trends in each of the sub-segments ranging from 2016-2030. For this, CDI has segmented the global patient engagement solutions market report based on capacity, vehicle, application, and propulsion type along with regional analysis. 

Delivery Type Outlook (Revenue, USD Million, 2017 - 2030)

• Web & Cloud-based
• On-premise

Component Outlook (Revenue, USD Million, 2017 - 2030)

• Software & Hardware
• Standalone
• Integrated
• Hardware
• Services
• Consulting
• Implementation & Training
• Support & Maintenance
• Others

Functionality Outlook (Revenue, USD Million, 2017 - 2030)

• Communication
• Health Tracking & Insights
• Billing & Payments
• Administrative
• Patient Education
• Others

Therapeutic Area Outlook (Revenue, USD Million, 2017 - 2030)

• Health & Wellness
• Chronic Disease Management
• Others

Application Outlook (Revenue, USD Million, 2017 - 2030)

• Population Health Management
• Outpatient Health Management
• In-patient Health Management
• Others

End-user Outlook (Revenue, USD Million, 2017 - 2030)

• Payers
• Providers
• Others

Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• France
• Italy
• Spain
• UK
• Nordic Countries
• Denmark
• Finland
• Iceland
• Sweden
• Norway
• Benelux Union
• Belgium
• The Netherlands
• Luxembourg
• Rest of Europe
• Asia-Pacific
• Japan
• China
• India
• Australia
• South Korea
• Southeast Asia
• Indonesia
• Thailand
• Malaysia
• Singapore
• Rest of Southeast Asia
• Rest of Asia-Pacific
• The Middle East & Africa
• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest of the Middle East & Africa
• Latin America
• Brazil
• Argentina
• Rest of Latin America